How to Market Your Band Effectively

So you’ve managed the (not inconsiderable!) task of getting your mates together, figuring out who can play what instrument, discovering that your vocalist can’t actually sing and hurriedly recruiting another, and you’re well into practicing for your first gig. Lamentably, however, most music scenes are not very accommodating to new talent. It is important to remember that it is less a case of “build it and they will come” and more a case of “build it, market it and they will come”. Skip the marketing, and the reality is that you’ll be disappointed to find there will be no-one at your first gig. So how can you ensure your band’s popularity?

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