The Box
Grabbing outside the box all the time means you’re constantly jumping ship, constantly searching for the next great thing. Great things never come from nothing. Isaac Newton had gravity in mind years before the apple hit his head.
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Grabbing outside the box all the time means you’re constantly jumping ship, constantly searching for the next great thing. Great things never come from nothing. Isaac Newton had gravity in mind years before the apple hit his head.
Do not make the mistake. Do not think that being completely transparent is the way forward. Not as an artist. The musical economy may change, and so may the ways of distribution and consumption, but our gut feeling towards art never will.
*bastard in a non derogatory way and in no relation to the old meaning of the word
“New technologies have revolutionised our lives, undercutting established norms and upending industries. It’s in these periods of uncertainty that true innovators revel… this next generation of creative minds is keen to recreate the country in its own image: inspired, individual, artistic.”
David Annand
What we need are radicals keen to re-imagine the creation and distribution of their art.
Many artists still think the internet isn’t all that special, that the internet is effectively just Facebook, Twitter and a nice looking wesbite. A bastard of the digital age is an artist who takes advantage of what is presented to them right now, to do something new. There will be no shortage of those people who only do something because everybody else is already doing it, but there will always be a shortage of bastards – the innovators on the outside – burrowing their way in for the explosion.
The Music Virus isn’t some code out to destroy computers with James Blunt on their iTunes. The Music Virus is a moment / happening that every so often occurs in the music world. Irrespective of genre, decade, race, sex or rhythm or whether itʼs a group, a band or a solo artist; they are at the centre of a storm of words - the buzz of the industry.