How effective are Facebook ads for music bands?

About two weeks ago I decided to do a little experiment with Facebook ads for fan pages. My band Colorless Green Ideas has a Facebook fan page for a couple of months now. Unfortunately, the amount of fans stagnated at a humble 64 fans. I thought we deserved better and tried a Facebook ad campaign. What’s quite interesting about Facebook ads is that you can decide to spend a small budget and that it’s quite easy to target your ad to a specific niche. I targeted my message only to people in the UK who were younger than 37 and who claimed to be interested in drum’n’bass or breakbeat.

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