December 3, 2012 Make Your Merchandise Personal: Make More Money
A few years ago I managed a local Portland artist called Sean Flinn & the Royal We. Sean had just finished recording his first full length album, but wanted to wait until the following fall to release it. We started to work together in the winter and he needed something to build some buzz through the first half of the year. I suggested a digital EP with an exclusive track that wouldn’t be on the full length. Sean was in a number of notable projects in Portland, but he still needed to promote his own music. Releasing a digital EP would help garner revenue from a low overhead version of the upcoming album. Sean had also set up a short tour through west coast to prep that area for an album tour later in the year. We knew we could just sell the digital EP via Bandcamp, but he wanted a physical option to sell at live shows. This became a bit of an obstacle.