OK Go Goes 3D - An Economic History of OK Go Videos

After appearing at the Dear New Orleans Benefit Concert Tuesday night, DC native and OKGo front-man Damian Kulash was interviewed by NPR’s Neda Ulaby to close out the summit on Wednesday. In an amiable conversation, Damian covered the history of OK Go videos, the embedding controversy, and the split with EMI.

An Economic History of OK Go Music Videos

The band first started choreographing dance moves in preparation for their appearance on a Chicagoland cable access show: Chica-go-go. The show couldn’t handle live performances, but “we didn’t want to lip-sync unless we were really swinging for the fences.”

So they rented some N’Sync and cheerleading videotapes to come up with a dance routine, which they used to end their live shows for a few years. The first video, for “A Million Ways” was filmed in Damian’s backyard, with choreography by his sister, a ballroom dancer. Budget: $5 (plus Starbucks runs).

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