Lessons From the Grateful Dead: Creating the Magic for Live Shows

There’s nothing like seeing your favorite performer live. It doesn’t matter if you’re in the nosebleed section, you can still say you saw your favorite entertainer live. People who’ve seen acts that are no longer together — The Beatles, the Grateful Dead, The Beach Boys — will never forget the experience. For many, it’s because the act stimulated more than seeing and hearing: it stirred feelings that remain decades later.

If you’re part of an act that’s getting off the ground, think of ways to give your budding fan base a few extras to help them become the next wave of DeadHead-like devotees.

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