How artists can promote gigs in Google using structured data

In March, on the Google Webmaster Central blog, Google confirmed it is to start displaying upcoming gigs or concerts on the right-hand side of its search results for band name results.

 

It’s all well and good explaining this to the search marketing audience who already understand and practice such techniques, but does it really mean anything to musicians and artists? Perhaps the more important question is: should they take note?

The answer is yes!

This is great news for both searchers and musicians. The searcher can now see, at a glance, what gigs are coming up, with little effort, when looking up an artist. The musician can promote their upcoming concerts more effectively via Google.

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