Creating a world for your customers to live in - Marketing and its direction in the modern environment

Today we want to buy into an experience, not just a physical product. We look at different options and think about aspects such as

• What is the environmental impact of the product I am buying?
• What is the company’s approach to business? (a prime example is Apple’s modern youth vs. Microsoft’s cumbersome heritage)
• What do other consumers think?
• How is the product being developed over time to match my needs?

Amongst other things, these aspects of how a company presents itself and its products to its sector are indicative of the change of focus. A brief history of how marketing has come about can help to put into context how some companies work, and more importantly can showus where to place our marketing focus in future projects:

Click to read more ...