As you embark in business you will encounter a number of new terms that you may or may not be familiar with. Don’t worry! Paperkrow is here to make sure you understand what these services are, and to perform them for you!
Here we will briefly discuss the trademark to give you a basic overview and understanding of what it is.
As defined by the U.S. Patent and Trade Office website, a trademark is “a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others.” What on earth does that mean? It means that trademarks are used to protect the names and logos of products. For example, the name Nike is trademarked. Nike’s ever-present Swoosh logo? Also trademarked. In addition to product names and logos, trademarks are also used to protect key words or phrases. For example, Nike has even trademarked their famous slogan “Just Do it.”
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