With FanCaptain Against The Fragmentation of Social Media

10 years ago social media management was easy for musicians. MySpace was THE central place for artists for publishing their output online. All they had to do was making a few posts per month or upload a track from time to time. Nowadays artists and the music industry face a time consuming challenge: the fragmentation of social media. Today we have Facebook and Twitter, we have SoundCloud for sharing sounds, we have Instagram for sharing pictures and there are several new ambitioned platforms such as Tumblr striving for more importance. On top of that each of those platforms provides artists with loads of data which is too generic to support entertainment professionals with useful insights for a sustainable digital strategy.

As a consequence a modern music artist needs to pull the strings on several social media channels at the same time and dig through more and more data. This is where FanCaptain starts. FanCaptain gives artists, labels or managements the opportunity to get rid of distracted social media workflows caused by the fragmentation.  Users can manage their online fan relations in one place with FanCaptain’s efficient tools for posting content, analyzing performance and organizing their media assets. The goal is to make virtual artist-fan-relations more efficient and to match the right fans with relevant content within the ideal environment. 

Here are some impressions of the webapp, which is available on fancaptain.com.