68: Scratch The Back That Scratches Yours Online: Give Thanks!

Many of the Billboard Maximum 100 “opportunities” and placements are the results of years of favors, legal agreements, negotiating and bargaining tactics, and just plain historical relationships from the labels and commercial outlets. They have little to do with the artist. I maintain all of my bands networking sites as well as my own blog www.dereknicoletto.com,

Youtube channel www.youtube.com/dereknicolett and http://twitter.com/dereknicoletto. My band and my music has been placed on 11 television shows, countless podcasts, radio programs, publications and video programs. For every single placement, I either re-posted the feature on a site, sent a tweet about it or let my fans know in some way. Most importantly, I said “Thank You.”

- Derek Nicoletto

92: TV/Film/ Game Licensing - aka SYNCH Licensing

The Billboard Maximum 100 article was ba-na-nas off base overall, but they were on the right track with Synch Licensing. If you own the copyrights of your music (if you don’t, you’re a complete moron, leave the music business now) placements of your music in TV/Film/Games is a vital part of your long-term financial success. There are about 900,000 shows besides Grey’s Anatomy and Gossip Girl that need music, and there’s no reason why your music can’t be the right pick. As you dive into these waters, remember two things: THEY need YOU, and a Music Supervisor needs the right song for their show more than they need a household name singing it.

- Phil Putnam

http://www.philputnam.com