33: Don’t Be Afraid of Cover Songs And Legally Record Them

Tap into the popularity of better-known artists. Are you known for an awesome rendi- tion of a popular song in your live shows? Great. Record a video of you doing it and post it on YouTube. Better yet, buy a license to record your own version and sell it on iTunes. Then use the video to send people to iTunes to buy the download.

- Bob Baker

Singer/songwriter Steve Acho realized that fans who love a particular song will often collect other versions of the favorites. After getting the proper publishing licenses, he would record new arrangements of songs popular by various artists, and release them on iTunes via TuneCore. When a song-collecting fan enjoyed one of his tunes, they would often also buy his originals.

-Carla Lynne Hall

34: Record Purposeful Specific Music: Appeal to Niches

Record an album to be used by a particular type of person for a very specific purpose. Like Steven Halpern’s “Music for Healing” or Richard Lawrence’s “Music for Concentration” of Bradley Joseph’s “Music Cats Love While You Are Gone.”

- Bob Baker

66: Understand The Power of Tagging

Be super descriptive when tagging the titles of your songs, videos, photos, blog posts, and more. The Internet is filled with multimedia these days. But people still search for stuff using words! Make sure your online content is loaded up with the key words your potential fans use to find stuff that interests them.

- Bob Baker