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The Indie Maximum Exposure 100


Entries in Jason Walsmith (4)

Sunday
Oct252009

22: Create Strategic Commercial Endorsement or Alignments

I’m not talking about eating a Whopper on stage and singing the Burger King jingle at every show. But… almost. I am talking about finding companies that you have passion for and a connection to and finding ways to help each other. Almost every company can benefit from the coolness factor that comes from Music and almost all music can benefit from the money that corporate America spends. But more than that if you find alliances with integrity you can in good conscience introduce your fans to theirs and vice versa. Merging communities. Our example of this is Templeton Rye Whiskey http://www.templetonrye.com . We wrote a song called Templeton Rye about a prohibition era bootleg whiskey. A few years later someone launched the brand. We worked together to find ways to help each other. They use our song, we drink their whiskey, they talk about us in the press, and we talk about them in the press. We play events for them, and they pay us money. They have a huge fan base. This is a brand that and we are intricately woven into and we are proud to represent. I think you can benefit from this type of relationship in many different kinds of companies or entities. It doesn’t have to be a big corporation. If you have like tattoos, and you have an artist you like, talk to them about working together. Go to tattoo shows with them, give them music, invite them to your shows, etc. Pretty soon, their fans are your fans and visa versa.

 

- Jason Walsmith / The Nadas

http://thenadas.com/blog/

Sunday
Oct252009

27: Join Causes and Charitable Organizations

Pick one, one you have a connection to. One you are passionate about. Get involved. Don’t just play shows, attend events, and become associated with that cause. If you’re lucky, you may become associated with and become the face of that organization. Then all of their promotional power helps promote you. This may sound greedy, but remember, you are helping the organization you believe in. Everybody wins.

- Jason Walsmith / The Nadas

http://thenadas.com/blog/

Sunday
Oct252009

28: Get Involved With Your Home Town

If you promote your city your city will promote you. Probably won’t work in NYC, but maybe. Have you asked the mayor what you can do to help?

- Jason Walsmith / The Nadas

http://thenadas.com/blog

Friday
Oct232009

57: Create Twitter Contests

We have had several different types of contests that have caused small frenzies on Twitter but the ones that I think are the most effective are the ones where we have asked people to post links to an actual song via blip or just download links. We have had hundreds of songs posted in a matter of minutes, which means that each of those people’s followers could potentially be listening. I estimated 10,000 potential listeners in just a few min with our last contest. We usually give away tickets to shows or CDs or other prizes. In fact, I should be doing one right now…

- Jason Walsmith / The Nadas

http://thenadas.com/blog