How Data Helped UMEK Make One Of The Biggest Techno Comebacks In Years [Case Study]

Since 2018, UMEK has produced eight #1 tracks and 46 tracks that charted among Beatport’s Top 100. His label, 1605, launched 13 years ago, is also among the Top 10 labels on Beatport, signing rising talent such as Cosmic Boys, Space 92, and Teenage Mutants.

It’s one of the biggest comebacks any techno artist and label have made in recent years. How did they do it? By combining their 30-year industry experience and talent with data science – something that most of the music industry still sleeps on.

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Coronavirus And The Music Industry: This Startup Wants To Help Tackle The Problems

The music industry is one of the sectors that the coronavirus has hit the hardest. With concerts, festivals and other live events being canceled worldwide, many music professionals are seeing a historically unprecedented loss of income. Artists, organizers, promoters and many others were quick to resort to live streaming and engaging fans online, thus strengthening the importance of digital media and increasing competition. On Spotify alone, around 40,000 tracks are reportedly uploaded daily – proving that success often comes down to simply being able to break through the noise.

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