You're on the radio out of your market, now what?

So I recently was talking to Shane Sauers of Miss Massive Snowflake on North Pole Records about how things are going with his new record as I’d seen in the charts at a few stations.  He told me, “Yeah, it’s getting some airplay in Michigan & stuff, but now what am I supposed to do?”  Because he’s in Portland, Oregon & the odds of him doing a tour of the scale to get to Michigan is asking a bit much.  So I thought I’d throw out some of my general ideas on the subject & things I sometimes do & maybe should always do because I imagine a lot of people are in the same boat.

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