Beyond Direct-to-Fan

Brooklyn, NY. March 24, 2010 - Everybody is talking about direct-to-fan, and how it is changing the way musicians can sustain themselves. Never before have musicians had so much direct communication with their tribes’.

Sometimes I look at this progression and think, “What could possibly be next?” Boundaries are often pushed so far so fast that it is difficult for us to even forecast a possible next step, let along carry one out.

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