Social Media and Knowing Music

I was interested in what Steve Lawson had to say about incremental vs transformative change in the music industry. I agree that the dawn of the digital age represents a fundamental shift in the way the industry works.

Thinking about this it also occured to me that the relationship between social media and the music industry also represents a transformative change. It occured to me that for the first time, Music seems to understand the way we understand it… you follow?

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Can we set some rules?

I’ve been a spectator of Music Think Tank for a few months now, commenting here and there. I thought I should finally take that last step and try my luck at generating some discussion. Here are my idea of new rules for the emerging industry. Can I get a comment?

Own your music:  We are past the point where you need the backing of a record label to produce a quality recording. You no longer need to forfeit the rights of your music. Hold on to these as it will allow you to maximize the return on your music and give you the creative freedom to establish your own brand.

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