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February 9, 2013 I love this meme. I can still hear the AOL sound clip in my mind saying “You’ve Got Mail!” Back then, email was such a phenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that most users end up ignoring most messages that come in.
January 12, 2013 The power of social media is growing in the music industry. Does it sell records? In rare cases, yes, but I believe that since it’s already become a significant factor in how music is discovered, sales aren’t too far behind. For example, my friends know my basic overall taste in music. If they don’t, a quick look at my social media channels could easily give them a few ideas. Charlie sends me a message saying, “What up man!? How have you been? I was listening to a band the other day and I thought you would enjoy them too. They are fairly new and are gaining traction quick. http://www.last.fm/music/The+Neighbourhood I think it’s pretty good stuff.” That personal recommendation (not a flashing message on the side of my screen or ad on Pandora) got me to open a new tab and listen to their music. It’s not rocket science people, it’s simply quality music that does the job. When bands take the time to make good music, it will eventually find their audience.
December 26, 2012 This blogpost discusses social media spam and online music promotion through platforms such as Twitter and how to avoid being ignored online.
Hip-Hop, Marketing, Social Media, blogging | tagged DIY band promotion, See what i see, hip-hop, social media, twitter December 23, 2012 Safe to say there have been more than a handful of Gangnam Style case studies bouncing around over the past few months. Case studies looking at things like HOW and WHY the video went viral, WHO was behind this freakishly cult phenomena, and WHAT the contributing factors were in driving nearly a billion views.
October 18, 2012 Hey readers, I know this might not be best fitting to a music technology blog however I think it is necessary I annoyingly voice my opinions and thoughts on this new manner of passive consumption I have found in the complex of Facebook. Being that I freelance in a media saturated industry I do my best to keep in touch with as much online journalism in the music industry as I can.
Social Media | tagged Blogs, Media, mailing list, social media, social media for musicians October 13, 2012 When you are just getting started online – whether it’s a blog or you’ve just taken over a Facebook fanpage, or you have to do a video or put out a podcast, I won’t lie, it’s going to feel weird and it’s going to feel like everyone will judge you. You’ll feel awkward, you might sweat, you’ll start to find excuses for not doing the thing you have to do and before you know it, you’ve probably hit the whisky and passed out on the couch. I’m here to tell you that EVERYONE feels like this the first time. The trick is to work at it and have fun with it and most of all, don’t beat yourself up over it.
August 13, 2012 As you know (hopefully), social media websites provide you with a platform to grow your fanbase, and expand your reach to people that you never could have connected with before.
What you need to understand is how to utilise your social media fanbase in order to market your music, promote gigs, and hopefully become commercially successful (If that’s what you’re going for of course). First, a brief introduction…
July 25, 2012 It is not a profound statement for me to say that trying to promote yourself as a new musician in the quick-to-shudder market of today is frustratingly difficult. You’re exhausting many hours trying to find ways to get out there, and maybe sometimes it works. You’re getting everything online that you think you should: a Facebook fan page, a Twitter, a ReverbNation site - all of the goods.
Promotion, Social Media | tagged promote, social media June 22, 2012 Mark Knight from Right Chord Music examines fan voting competitions, and asks can bands ever really win?
Contests | tagged fan voting, music marketing, ppromoters, social media May 10, 2012 This article covers the new music promotion platform Beat 100 and how you can use it to help your music promotion efforts. Beat 100 is a new social music networking website with a monthly music competition and great opportunities for music exposure.
January 31, 2012 New addition to Music Marketing Blog highlighting artists
(ATLANTA, GA), Jan 31, 2012 - BRASH! – A Music Marketing Blog, developed by Paina B Music Marketing, has now added a new element highlighting artists. The “Artist Spotlight” will give established as well as up and coming talent an opportunity to gain exposure to expand their brand. Each month, BRASH! will post, highlight, and give positive reviews for 1-2 artists. The goal of this new element is to provide a platform for quality artists.
Since this new addition to BRASH! was announced earlier this month, artists have been flooding Paina B Music Marketing’s email and social media sites to find out how they can have a chance to be on the site’s artist spotlight section. “The purpose of Paina B Music Marketing is to get quality artist to the forefront. Instead of making other media outlets take notice and provide features, why not take that step as well and give an additional outlet for exposure.”, says Paina B Music Marketing CEO/Founder, E. Alexcina Brown.
To sign up to be considered to be featured on BRASH! – A Music Marketing Blog “Artist Spotlight”, send music links, bio, YouTube link to PBMusicMarketing@gmail.com.
Artist Development, Breaking into the industry, Funk, Music Industry, Music Management, Promotion, Reggae, Twitter Promotion, Unsigned Bands, YouTube, independent music, music business, music marketing, music promotion, r&b, record labels, recording, social media for musicians | tagged Music Industry, Recording artist, blog, entertainment, marketing, music, social media, songs, talent January 20, 2012 Hi guys, just a short post for you today. I wanted to share with you a free guide I’ve just written on promoting your music with Twitter. In fact it’s not just about promoting your music with Twitter, it’s about how to take your Twitter promotion to a whole new level, and get in front of a load of fans of your genre pretty much on tap!
You can skip to the bottom of this post if want to download this free ebook now (Click the blue button) and don’t want to read the background info.
From what I’ve seen, Twitter is one of the best forms of online promotion you can do as a musician. It’s easy for new musicians to get in front of potential fans relatively fast (Faster and easier then say building up your Facebook fan page), but it also does a great job of driving fans to any new material you may put out there.
December 28, 2011 While some people become a musician because they like music and love to play or sing, most do it because they also hope they’ll become famous. Of course, with millions trying, it’s difficult to be that special singer or band everyone is talking about. Nowadays though, getting noticed is much easier than even ten years ago. That’s because of the internet.
Using the internet, any musician can hit the big time, and sometimes overnight. You just have to come up with a plan, use the best social media and, of course, be prepared for a lot of hard work.
Marketing, music marketing, website | tagged marketing, online marketing, social media, website August 9, 2011 Need a little help here. I want to get a really good list going of all the great websites artist should watch or use. There are so many of them and i was just thinking it would be great to have a killer reference. I’ll edit the post and try to update the list regularly. I’ll get things started, and I am sure I’ll forget a lot i just hope everyone chimes in.
Band Website Tips | tagged music website, social media