59: Rock The YouTube: Make A Sticky YouTube Video

Michelle Citrin made 20 Things To Do With Matzo and it has received over 1,000,000 views. It’s the kind of video that is so captivating and interesting that people share it with their friends. http://www.youtube.com/watch?v=xMSEFCQCKPo

- Derek Sivers

Before Kina Grannis won the Doritos contest, she was releasing a YouTube video each week, which built her a loyal following and worldwide “street team”. Similar to a TV show, Kina released a video of herself playing an original tune, or cover tune. At the end of her videos, she’d give birthday shout outs, read fan mail, and open gifts that fans had sent her. When she needed votes to win the Doritos contest, her loyal following supported her all the way to the Super Bowl. She later signed a record deal, and she has a ready-made audience waiting to buy it.

- Carla Lynne Hall

Let fans in. Take video of the fans themselves, or encourage them to submit their own videos to you Post these regularly and the fans will watch along and continue to grow as you post.

- Michele Samuel

I riddle my website with videos where I talk about the people in my songs and the sto- ries behind them. Every time I add a new one to the site, downloads of that song go up on iTunes. And new people learn very quickly (1) if they like me personally and (2) if they respond emotionally to the kind of work I do.

- Dudley Saunders

60: Create Cover Tune Videos

Indie band Boyce Avenue created a video of the latest Coldplay when the only version of it could be found on an Apple commercial. Since the song had not been released yet, Coldplay fans searching for the song online found Boyce Avenue’s video instead. The band repeated this technique with video covers of popular songs, and gained millions of YouTube views. This led to a tour of the Philippines where the indie band received a Beatles-like welcome.

- Carla Lynne Hall

http://carlalynnehall.com

67: Use Search Engine Optimization

When I first heard Jamie Foxx’ “Blame it on the Alcohol”, I fell hard for the groove of the song (although not the message), and considered writing a parody of the song. After searching online for the chords and tabs for the song, I also found a performance video of another singer/songwriter performing an acoustic version on guitar. I was so impressed with the cover version, I blogged about the tune, the cover video, and links to the chords and tab. By twittering links to my blog post, I unwittingly created more powerful links to my blog post. Soon, my blog post ranked on the first page of Google for this song, and to this day, that blog post is one of my most visited pages, which has also led to new readers and subscribers to my newsletter. Now I’m adding more chords and tab blog posts for cover tunes that are actually in my genre!

- Carla Lynne Hall

http://carlalynnehall.com

94: Create iMixes at iTunes & Sell More Music

With artists that compliment your music and artists you get compared to. Add in some top sellers as well to ensure popular music buying choices are in your iMix. The key here is: include your music. This will be putting you exactly where you want to be: in harm’s way! Online where people have their credit cards out and are ready to buy music. http://www.tinyurl..com/arielitunes

- Ariel Hyatt

http://www.arielpublicity.com

Jazz guitarist Cameron Mizell developed a technique of creating iTunes iMixes that featured one song of his among other songs in his genre. iMix lovers would discover his tunes, and buy them as well.

- Carla Lynne Hall

http://carlalynnehall.com

100: Be Like Amanda Palmer: Don’t Be Afraid To Ask For Money

Singer/songwriter Amanda Palmer had a major deal that was doing nothing for her, so she took matters into her own fans. By announcing impromptu all ages shows on Twitter, she found that her fans were willing to come out on short notice to hear her play, buy her CDs, and eat cake. She then began whipping her 30K+ twitter followers, aka “the losers of friday night on their computers” into a frenzy. She created a hand-designed t-shirt in real-time which made $11,000.00 in a matter of days. She followed that up with a webcast auction, and a twitter donation-only gig, which brought her month’s income to $19,000.00Amanda wrote an inspiring blog post about this topic here: http://tinyurl.com/amandapalmermoney-    Carla Lynne Hall     

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