59: Rock The YouTube: Make A Sticky YouTube Video

Michelle Citrin made 20 Things To Do With Matzo and it has received over 1,000,000 views. It’s the kind of video that is so captivating and interesting that people share it with their friends. http://www.youtube.com/watch?v=xMSEFCQCKPo

- Derek Sivers

Before Kina Grannis won the Doritos contest, she was releasing a YouTube video each week, which built her a loyal following and worldwide “street team”. Similar to a TV show, Kina released a video of herself playing an original tune, or cover tune. At the end of her videos, she’d give birthday shout outs, read fan mail, and open gifts that fans had sent her. When she needed votes to win the Doritos contest, her loyal following supported her all the way to the Super Bowl. She later signed a record deal, and she has a ready-made audience waiting to buy it.

- Carla Lynne Hall

Let fans in. Take video of the fans themselves, or encourage them to submit their own videos to you Post these regularly and the fans will watch along and continue to grow as you post.

- Michele Samuel

I riddle my website with videos where I talk about the people in my songs and the sto- ries behind them. Every time I add a new one to the site, downloads of that song go up on iTunes. And new people learn very quickly (1) if they like me personally and (2) if they respond emotionally to the kind of work I do.

- Dudley Saunders

60: Create Cover Tune Videos

Indie band Boyce Avenue created a video of the latest Coldplay when the only version of it could be found on an Apple commercial. Since the song had not been released yet, Coldplay fans searching for the song online found Boyce Avenue’s video instead. The band repeated this technique with video covers of popular songs, and gained millions of YouTube views. This led to a tour of the Philippines where the indie band received a Beatles-like welcome.

- Carla Lynne Hall

http://carlalynnehall.com

68: Scratch The Back That Scratches Yours Online: Give Thanks!

Many of the Billboard Maximum 100 “opportunities” and placements are the results of years of favors, legal agreements, negotiating and bargaining tactics, and just plain historical relationships from the labels and commercial outlets. They have little to do with the artist. I maintain all of my bands networking sites as well as my own blog www.dereknicoletto.com,

Youtube channel www.youtube.com/dereknicolett and http://twitter.com/dereknicoletto. My band and my music has been placed on 11 television shows, countless podcasts, radio programs, publications and video programs. For every single placement, I either re-posted the feature on a site, sent a tweet about it or let my fans know in some way. Most importantly, I said “Thank You.”

- Derek Nicoletto