58: Actively Start Conversations With Your Twitter Followers

Artists need to foster the all-important online two-way conversation. Just using status updates for only promotional means is not the best way to do this. Ask fans to comment back/@reply/direct message and they actually will. The more intriguing the question, the more likely people will respond. For example, the other day I asked the fans on my band’s Facebook page “Who is cooler, Nicholas (the guitarist) or Christopher (me)? Please provide reasoning for your explanation haha.” There were 20+ comment-backs by the end of the night. Provide fans with quirky questions that fit your personality. Use status update/micro-blog opportunities to create an environment that your fans want to continually be a part of.

- Chris Gesualdi

86: Twitter Karma: Piggyback Off Similar Bands on Twitter to Grow Followers

When you target new people to follow, it is always wise to make sure they already like your genre of music. If you somewhat sound like Radiohead, wouldn’t it make sense to target the followers of their various Twitter profiles? For the people who do not follow you back, check out Twitter Karma. It allows you to ‘bulk unfollow’ anyone who has not followed you back; it’s a great tool for Twitter maintenance. http://dossy.org/ twitter/karma/

- Chris Gesualdi