October 24, 2009 You know the rules to get a song on radio intro/ verse/ chorus/ verse/ chorus/ bridge/ chorus, 3 1/2 minutes long, etc. But live those rules change…it’s a different medium. You need to find the moments in the songs and develop them during a rehearsal. Rehearsals are a great place to take chances and be spontaneous.
- Tom Jackson
October 24, 2009 Your audience wants to feel something, not hear something. When people are moved, they remember and want to buy those moments to take home and relive. It’s about how you and your music affect people. Give your audience something to think about.
The audience wants to forget about themselves. There are onstage skills, tools, and techniques to win an audience, and to keep them captured and engaged and wanting more. It’s all about an emotional connection with people!
- Tom Jackson
October 24, 2009 Like a great restaurant, your customers (audiences) have expectations. If a restaurant doesn’t figure out what the customers want, the restaurant will go out of business,
- Tom Jackson
October 24, 2009 An artist wouldn’t even think of using the same lyrics, rhythms, or tones for every song. Yet artists have a tendency to do the same thing visually for every song. Big mistake! 55% of communication is what the audience sees with their eyes. To the audience, if the songs look the same then they start sounding the same. If this is what’s happening, whether you realize it or not, you’re not getting the most out of your show.
- Tom Jackson
October 23, 2009 Know what your audience expects. Players on a great football team need to know their roles in order to be successful. It’s the same with a great band. A great quarterback/front man is a leader. The wide receiver/ lead guitarist knows he’s supposed to deliver the touchdown. The lineman/ drummer holds down the fort. There are specific skills and roles for each person to know and work on in order to be great as a group onstage and win the audience.
- Tom Jackson
October 22, 2009 
Just like you learned how to play and sing, there are techniques and tools/ gear, theories, and concepts that make a great performer. I’ve seen Tom in action and I have interviewed artists who are making more money from merch sales at live shows directly by implementing Tom’s teachings. Everyone is scratching their heads trying to figure out what will make them money and Tom Jackson will make you more money. http:// www.onstagesuccess.com
- Ariel Hyatt