Music Content Company, Able Baker, Launches in NYC

Industry-renowned Executive Producers of Music, Peter Gannon and Jessica Dierauer have joined forces to launch Able Baker, a new music content company based in New York City. Able Baker, whose name is taken from the first two letters of the original phonetic alphabet, offers original composition, music supervision and licensing, and is differentiated by their offering of music strategy/consultation and content production across TV, film, digital and non-traditional disciplines for both the advertising and entertainment industries. The company will be a connector between brands and musicians, partnering with them to create music for content and content for music, protecting creative ideas and strategically aligning all parties involved in music production.

“Able Baker was born out of our love of music, and we’re passionate about making great music content in several rapidly-evolving industries,” said Gannon. “The overwhelming consensus from all parties involved is that music is a critical piece of the process, so we’re really excited to see what happens when we put it first. We’ve engineered so many collaborations between artists and brands in recent years and are looking to further this successful trajectory with Able Baker.”

Gannon and Dierauer are award-winning music supervisors and producers. Their combined experience has taken them to Wieden + Kennedy, Ogilvy & Mather, The Martin Agency, BBH, CP+B, Y&R, McCann NY, and sister agency Commonwealth. Some of their career highlights include Gannon as the creator of The Quietest Show on Earth for Nature Valley, an innovative music platform presented by Nature Valley on behalf or the National Parks Conservatory Association. Dierauer partnered with Hudson Rouge and Lincoln Motor Company on the interactive music video for Aloe Blacc’s, “Love is the Answer”. Along with leading their departments, their client roster has included Coca Cola, ESPN, Old Spice, American Express, Land Rover, Nike, Dell, Chevrolet, Chrysler, Target and many more.

“Being in the agency world for many years, we’ve seen the potential in the market for a new kind of music company, one that’s a hub for both brands and musicians,” said Dierauer. “Music was once an afterthought, but now consumers want a fuller experience and a deeper connection with music and artists. Our goal is to fill in the gap by creating and fostering those ideas and relationships.”

Able Baker will be partnering with boutique audio post production company, Heard City.