Post-Digital
// Digital download cards are boring at the merch table but don’t have to be. The coolest thing about downloads is that they can go anywhere, so why do we always pick card stock? //
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// Digital download cards are boring at the merch table but don’t have to be. The coolest thing about downloads is that they can go anywhere, so why do we always pick card stock? //
Nearly everyone has accepted the new normal today - if you don’t let your fans buy it, they will steal it. Even the major labels (the last people to any progressive idea these days) have gotten the message and have started to release singles on iTunes the second they go to radio. The memo is spreading across the music business fast - Always Be Available (ABA) or lose the chance to make a sale and earn a fan.
YAWMA, an online community and marketplace, launched today. The service allows users to discover, download and share high-quality independently produced digital content through Facebook and earn cash rewards for their participation. YAWMA launched with both independent music and game content.