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June 19, 2013 After 4 years of writing a music business blog, one of the most common questions is how can a musician promote their music if they can’t tour. While this seems like death sentence for many people, all hope is not lost. Here’s some ways you can still get ahead without touring.
music promotion | tagged promote, show June 6, 2013 One of the most common questions I hear from musicians is how we get through to so many blogs sucessfully when pitching them? Below, I’ve outlined the format both my co-author Todd Thomas and I have used to pitch countless bands to blogs. Todd has employed this format when pitching successfully to tons of huge blogs that has gained his group Sensual Harassment coverage on Pitchfork, Vice, etc.
blogging | tagged blog, music blog, song pitching May 22, 2013 If there is anything that can be traced to musicians’ antidepressant prescriptions, it’s the immense disappointment of playing to small crowds night after night. It even happens to arena-level acts. We’ve all seen great musicians play at decent-sized venues that are almost completely empty (whether due to a competing show, poor promotion or even a declining fanbase). Despite the lackluster turnout, smart musicians take the stage and play a great show regardless of the circumstances. This makes every concertgoer an even bigger fan. Here are a few scenarios where you can make a heartbreaking show into one that will grow your fanbase for years to come.
April 25, 2011 Nearly everyone has accepted the new normal today - if you don’t let your fans buy it, they will steal it. Even the major labels (the last people to any progressive idea these days) have gotten the message and have started to release singles on iTunes the second they go to radio. The memo is spreading across the music business fast - Always Be Available (ABA) or lose the chance to make a sale and earn a fan.
Distribution, digital music | tagged Digital Downloads, fans, illegal music downloads, leak August 10, 2009 Everyone is horrified there is going to be no money in the music industry. If there is no money then it is impossible for record labels to employ people to work hard for your band to get you more exposure. While we personally think there will be plenty of money to go around - what do you do if you are one of the 99% of bands who don’t have the power of a label to push them? It is actually more simple than you think. Below I will tell you how to start a fan based movement to give you the power of a record label and improve bonding with your fans.
