March 27, 2012 Measuring Fan Interaction Methods: A Case Study
Everyone has that band or artist, the one that initiated you into the fan relationship. Your every musical thought was directly related to the music, which spoke to you more than anybody else out there. They got you like no one ever had or ever would. It was a case of music speaking for itself and generating the emotional connection that music has always elicited from fans.
With the rise of technology, the interaction between that of fan and their favorite band or artist has changed dramatically. The messages of mega stars once conveyed by their record label or by their publicist are now coming directly from the band or artist. The middleman has effectively (in most cases) been eliminated. As such this has freed up the realm of how bands or artists communicate with their fans.
This new freedom has allowed many ways for band and artists to communicate and interact with their fans. Some efforts have been blissfully successful and others have been dismal. Certain factors that used to be set by the sales people at record labels have now been set up as “pay as you go” or “pay as much as you can afford” effectively changing price points forever.