What A Digital Fan Club Should Be

I used to work with fan clubs back in the 80s when they were a key source of income for a lot of bands. I think the biggest one I worked with was the official Take That fan club with over a 100,000 subscribers paying (from memory) £10 a year. That’s a lot of revenue that artists are now missing out on.

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A Career In Music, Or Just Fame?

Like many of you I occasionally like to watch reality talent shows to potentially discover the next “big thing” that once upon a time we may never have come across. Naturally the world of an unsigned / emerging artist was once a lonely one with a mountain to climb and a lot of hard work and sheer persistence to get yourself heard or in fact in front of the right people. It is a shame though that for the majority of singers / bands that something is definitely missing.

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Say “Bye” To The “Buy”

We’ve all seen the ads, spam comments from random accounts, and posts that look oh so tempting to check out or even try. Increase your followers!, Gain more followers! Blah! Blah! Blah!…but of course it comes with a cost…literally. Now, we can’t discredit the supply/demand business savvy that is being used here. These fly by night business pages/companies are aware that people are now desperate to get their follower numbers up. With this in mind, they’ve set up a way to manipulate the social media numbers to create the illusion of a large following. It’s smart, in a way, because when one person sees that an artist has a large number of followers on their page, they tend to check it out to see what the hype is all about. However, at the end of the day, the numbers just don’t add up.

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Innovation, Our New Job As The Music Industry

I released my first music video, “Rocket to the Moon” today. As a new artist with a low starting fanbase I understood I wouldn’t be able to get much press write up for my music video unless I presented something never seen before. So that’s what I did, I created “The World’s First Portrait Music Video”, and the press followed. It is our new job as the Music Industry to lead innovation.

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How to Market Your Music Like Beyonce'

Beyonce’ is considered one of the greatest entertainers today. She is known for her captivating stage show, excellent performance skills, and catchy tunes. But Beyonce’ is not only a great entertainer, she (her team) is a marketing genius as well. Beyonce’ took music fans by surprised when she released Beyonce’ a year ago without promotion. There are some principles that indie artists can apply from Beyonce’s marketing campaign.

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"It's Not Just About The Music…"

“It’s not just about the music- the music is the foundation and the platform but to make that music heard it is so much more. A great song is kind of the beginning. Even most the songs on the radio- I would say it’s half great songs and half good songs put out by great artists- people would rather hear the okay or good songs by the artists that they love and stand behind and the movement they follow rather than great songs by people that they don’t care about.”

“It’s all about the moment and the experience, you have to give people something they can remember- maybe it’s doing something in your set that’s a little bit different that they can’t get with anyone else. You have to give them exclusive content; it’s the same business model for almost anything. Why do people wanna buy this when they can buy that? What does your product have that the other products in the same exact market don’t? What’s different? Music is the same thing.”

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8 Ways To Keep Up With and Discover New Music Releases

Have you ever felt like you were no longer in the loop when it comes to new music? “Have you heard Beyonce’s new song?!” “Did you get tickets for that gig?” “It went to number 1!”. None of us like to feel left out when it comes to the hottest new songs, the latest summer smash, or that killer album everybody’s talking about.

Here are a number of methods to stay up to date with the best music and most anticipated releases.  

1. Social media
Following your favourite artists and bands on social networks such as Twitter and Facebook will ensure that you are constantly in the know about what’s out and what’s coming next. Artists promote themselves and their music this way as it’s the easiest outlet to connect with their fans.  

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How to Monetize Your Following PLUS win a free online store

Wondering how to take advantage of you fan base but stuck on where to begin? 

In this article;

- Easy way to sell band merchandise straight from you Facebook page.

- 3 lucky bands will win a fully set up online store.

Imagine the opportunity to offer your online followers the chance to buy band merch right from your Facebook page.  Galloree offers just that.

There are no minimum order quantities or ridiculous price minimums.  Types of merchandise offered ranges from Tee’s to Hoodies to Skateboards.

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Purify Media Launches PurifyArt.com: Company Directly Links Artists and Fans Through Ad-free Platform

Purify Media announced the release of PurifyArt.com, an ad-free service directly connecting artists and fans. A first of its kind, PurifyArt.com enables artists and fans to find and promote music, images and video on one platform, maximizing the revenue artists and companies receive for sharing and selling content while providing viewers one affordable, complete, and interactive online service.

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The Coffee House Sessions

Coffee House Sessions is a new music initiative, exposing the hottest in upcoming UK music talent to the student market via daytime performances in University coffee shops around the country: http://youtu.be/CZRp_MoTqhM. 

With a carefully designed touring circuit taking place in 40 universities, Coffee House Sessions holds acoustic performances at two different campuses a day over a ten day period and provides promotion for the showcased artists through student media outlets such as student newspapers, student radio and student TV at each university.

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FeedTheArts.com and FREE TIME Funding

- FeedTheArts.com is a new website introducing a way to raise money for Artists of all kinds (musicians, actors, writers, painters, etc.) using a new trade marked platform called Time Funding.

- Time Funding is a concept using virtual currency people earn on our website to fund artists’ projects (recording, marketing help, art supplies, publishers and more).  Think crowd funding without having to donate actual money.  Fans can come to our site and play games, watch videos, clip coupons and earn virtual currency called “Helping Hands”.  They can then turn around a donate those helping hands to any Artist registered to our site.  It’s free for everyone—Artists, Fans and Service Providers.  Artists no longer have to beg for money to buy those new guitar strings or pay for head shots.  They can raise the money to reach their goal at FeedTheArts.com.

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Soundrop - Bands, Claim Your Artist Room & Engage With Your Fans

Soundrop is a social music app on Spotify that allows music fans to enter rooms that host different genres and themes of music. They recently unveiled a new feature for bands and artists on Spotify, which you could be using to engage with your fans.

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The fan conundrum: Getting better gig opportunities without a large fan base

How does a band get better gig opportunities with promoters and venues when they struggle to gather the requisite following some promoters and venues look for?

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Music Fans You Are More Powerful Than You Think!

This is a new age – online life has allowed us to play by drastically different rules than even 10 years ago, and in just about every way. We interact with friends, plan our lives, catch up with family, and make professional connections through social media. We consume almost all of our media through the Youtubes, Spotifys, Steams, and Netflixs of the world. And almost everyone on Earth, celebrities to unknowns, are just a tweet or an email away. Not new information – we’re just setting the stage.

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