Your Next Album Release Party Live On Your Website
A big part of planning an album release is throwing a release party on the night of street date. Pulling this together can often be stressful and expensive. In a perfect world, most bands want their release party to be a live event at a good venue in their hometown. Bring everybody out to a huge show on a monday or tuesday night, play to a big crowd of fans, friends and family and hopefully a few key record execs who are there to “check you out”. Everybody has fun, you sell a bunch of albums and you get some good press from the event to boot.
The problem is that this can be extremely difficult to pull off for most artists. Without the help of a PR company or a well-connected manager, it can be nearly impossible. But more to the point, is this event really something you should be spending so much time, money and resources on? For the ever growing number of artists who are selling their music direct-to-fan through their website it probably makes more sense all the way around to host your next album release party right from the comfort of your own home, studio or whatever location you have easy access to, and broadcast it live online.