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May 29, 2013 Rob Jay www.robjay.com
independent music | tagged Making Money Making Music, Rob Jay January 14, 2013 Houston Hip Hop artist Rob Jay explains the impacts that blogging has had on his career and how artist can get started with it. http://www.robjay.com
June 11, 2012 “I assume that there are 50,000 people on Earth that have heard of me before, 20,000 that can name one of my songs and maybe 100 people alive today who are genuine fans of mine who love what I do. I want to spend all my time serving those 100 people” -Rob Jay
As an artist I’ve spent a sizeable amount of my time focusing on marketing myself. I focused on making sure I was in the right blog, the right publication, followed the right people on all of the various social networks. I’d say at my peak of online promotion during my career I probably spent more time sending my music to blog sites than I did writing, recording, rehearsing and networking offline combined. This was mid 2009, I was one of the first hip hop artists in Houston to embrace the idea of using blogs to introduce my music. Back then it meant something to say that you had been featured in a nationally know hip hop blog. Not to the people who count but to other rappers you could stick your chest out a little bit. Fast forward 18 months or so and now there’s some free clothes, maybe some free bottles and some free beats, cool……….But guess what, there’s still only 40 people at my show. I’m being featured in these national websites, Armed Forces Entertainment just spent $80,000 to send me overseas to perform for troops and in my home town I’m pulling 40 people on a great night.
direct to fan | tagged PR, Rob Jay, building fans, engaging, fans