
Jan/Feb '17 Issue Of BRASH! Magazine Available Now!
Jan/Feb BRASH! Magazine Featuring Cover Artists The Last Living









































Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.
If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.
Jan/Feb BRASH! Magazine Featuring Cover Artists The Last Living
We’ve all seen the ads, spam comments from random accounts, and posts that look oh so tempting to check out or even try. Increase your followers!, Gain more followers! Blah! Blah! Blah!…but of course it comes with a cost…literally. Now, we can’t discredit the supply/demand business savvy that is being used here. These fly by night business pages/companies are aware that people are now desperate to get their follower numbers up. With this in mind, they’ve set up a way to manipulate the social media numbers to create the illusion of a large following. It’s smart, in a way, because when one person sees that an artist has a large number of followers on their page, they tend to check it out to see what the hype is all about. However, at the end of the day, the numbers just don’t add up.
Atlanta, GA – August 18, 2015 - BRASH! – A Music Marketing Blog began in August of 2011 with the notion of providing new/independent artists with music marketing knowledge to help advance their careers.. Since its beginnings, BRASH! has made a grand name for itself by sticking to its original notion along with giving independent artists exposure and displaying how the music industry is gaining innovation. Now celebrating its fourth year, BRASH! is looking to gain more ground to reach a broader audience, provide more content, and fulfill the vision of music marketing in the Indie music industry. “I remember sitting in an office cubicle writing blogs for this corporate company that I had no interest in. Then, I got the idea of writing my own, I wanted it to be helpful, I wanted it to be about music & entertainment, and I wanted it to be BRASH!” says founder/editor-in-chief E. Alexcina Brown. “My goal was to provide an outlet for great artists who were not fortunate enough to have that mainstream exposure.”
Where can we find quality music today?
It’s a no-brainer that the music industry has DRASTICALLY changed since some of our favorite mainstream artists began. These changes have created a domino effect on how music is made, distributed, marketed, and handled business wise. A lot of our beloved artists who were once signed to major labels have now started their own or joined independent labels. On the other hand, technology changes have had a grand effect on new indie artists who have hopes on getting picked up/signed by major labels OR continue their growth on the independent route
I released my first music video, “Rocket to the Moon” today. As a new artist with a low starting fanbase I understood I wouldn’t be able to get much press write up for my music video unless I presented something never seen before. So that’s what I did, I created “The World’s First Portrait Music Video”, and the press followed. It is our new job as the Music Industry to lead innovation.
In our last blog about Music & Fashion, we highlighted how these two elements can come together to make a powerful force in the entertainment and fashion industries. You can take that on and allow yourself as an indie artist to be a part of that force. Today, music artists are setting the latest fashion trends. Consumers are being inspired by what today’s hottest artists are wearing on red carpets, interviews, appearances, concerts, and even on their social media during random outings. Some wardrobe choices are only meant for the stage however, fans are constantly wondering, “What are they wearing? How can I get it?” This blog can go for up & coming fashion moguls as well. You want your clothes to have more exposure in your industry, team up with a great artist to help build that brand. Gain their fans as future customers.
Have you ever felt like you were no longer in the loop when it comes to new music? “Have you heard Beyonce’s new song?!” “Did you get tickets for that gig?” “It went to number 1!”. None of us like to feel left out when it comes to the hottest new songs, the latest summer smash, or that killer album everybody’s talking about.
Here are a number of methods to stay up to date with the best music and most anticipated releases.
1. Social media
Following your favourite artists and bands on social networks such as Twitter and Facebook will ensure that you are constantly in the know about what’s out and what’s coming next. Artists promote themselves and their music this way as it’s the easiest outlet to connect with their fans.
Do you have a post-show plan? Is there a set of procedures that you work on after each performance? Or, does your band simply work on the next upcoming event – the next show, the next rehearsal, time in the studio, etc.?
In almost every professional endeavor, there is some kind of routine or review period to measure performance or follow-up with customers:
In sports, the coach diligently sits down with the entire team to review footage of the previous game. Team member celebrate successes and most importantly, look for areas of improvement.
In corporate business, the board of directors and executive staff look over stock performance and make decisions to keep their shareholders satisfied.
In the arts, performers carefully review each element of the show to see what delighted audiences and what could use work.
Coffee House Sessions is a new music initiative, exposing the hottest in upcoming UK music talent to the student market via daytime performances in University coffee shops around the country: http://youtu.be/CZRp_MoTqhM.
With a carefully designed touring circuit taking place in 40 universities, Coffee House Sessions holds acoustic performances at two different campuses a day over a ten day period and provides promotion for the showcased artists through student media outlets such as student newspapers, student radio and student TV at each university.
http://talentmeetspotential.tumblr.com/
I have created a group on soundcloud where most of the featured songs come from. I had no idea that it would have 1600 submissions and almost 800 members after I haven’t posted for 2 months. The problem is I don’t have many followers - so if you could help spread the word so that I can provide a true platform for independent artists that deserve the exposure to get heard!
The soundcloud group can be found here - https://soundcloud.com/groups/indie-indie-indie
I better get to it - I will keep it updated regularly from now on!
At NoisePorn.com, we pride ourselves on featuring little-known, talented artists just launching their music careers, alongside their established counterparts. We love getting emails from artists who don’t have 1 million, 50,000, or even 1,000 Likes on Facebook. Discovering new talent for us is typically more exciting than just another release from a legendary artist.
I highly recommend that artists learn to love blogging. Here’s why.
One of the most common questions I hear from musicians is how we get through to so many blogs sucessfully when pitching them? Below, I’ve outlined the format both my co-author Todd Thomas and I have used to pitch countless bands to blogs. Todd has employed this format when pitching successfully to tons of huge blogs that has gained his group Sensual Harassment coverage on Pitchfork, Vice, etc.
Ideas have the power to shape our world. Many ideas are held on to and kept secret in fear that someone else will take them. When ideas are not freely shared they will only have one generation.
Ideas can be crafted in such a way that they can be shared, spread, and morphed by other people. This way the ideas begins to split into ever evolving fractals of the original.