Hot Links! How Hyperlinks Can Make Your Music Easier to Find Online

Did you know that the hyperlinks you create can boost your search engine ranking and improve your web presence? It’s true! Using relevant link text when you link back to your website, Facebook, Twitter, MySpace etc. will boost and broaden the search ranking of the page you are linking to. These keyword-studded “backlinks” will make it easier for your fans to find your web pages in search engines like Google, Yahoo, and Bing because these pages will rank better in search results. And it only takes a few seconds to turn a boring “click here” link into a search engine optimized one. Now most musicians are at least somewhat experienced in authoring text links (also known as anchor links, hot links or hyperlinks). Often these links read something like:

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