13: Sometimes It’s Better To Think Small

There’s more to life than ABC and the CW. 95% of paid Synch license placements happen beyond primetime network programming, so cast your line in the ocean rather than a puddle. (NOTE: Viacom pays zilch for music placements, which is pure evil since that includes MTV and VH1. It’s amazing exposure to get placed on Real World or MADE, but there’s no paycheck.)

-Phil Putnam

http://www.philputnam.com

92: TV/Film/ Game Licensing - aka SYNCH Licensing

The Billboard Maximum 100 article was ba-na-nas off base overall, but they were on the right track with Synch Licensing. If you own the copyrights of your music (if you don’t, you’re a complete moron, leave the music business now) placements of your music in TV/Film/Games is a vital part of your long-term financial success. There are about 900,000 shows besides Grey’s Anatomy and Gossip Girl that need music, and there’s no reason why your music can’t be the right pick. As you dive into these waters, remember two things: THEY need YOU, and a Music Supervisor needs the right song for their show more than they need a household name singing it.

- Phil Putnam

http://www.philputnam.com