13: Sometimes It’s Better To Think Small

There’s more to life than ABC and the CW. 95% of paid Synch license placements happen beyond primetime network programming, so cast your line in the ocean rather than a puddle. (NOTE: Viacom pays zilch for music placements, which is pure evil since that includes MTV and VH1. It’s amazing exposure to get placed on Real World or MADE, but there’s no paycheck.)

-Phil Putnam

http://www.philputnam.com

14: Treat Fellow Artists As Colleagues Rather Than Competition

I’ve seen this positive, collaborative attitude pay off handsomely. A while back, I started filming artist-on-artist interviews and have met with everyone from Girl in a Coma, Amanda Palmer, Late of the Pier, The Raveonettes, Semiprecious Weapons, Aqualung, Roxy Epoxy, and 20+ more so far this year. My videos were later licensed by Viacom and played on the LOGO channel. I just posted a Raveonettes interview on my You Tube channel to honor their new album release. It was played on MTV and I got a personal thank you from them. Since I’m writing a solo album now, I’m really cherishing all the fellow artists I’ve treated as my colleagues rather than my competition. Create colleagues and community rather than cattiness and competition.

- Derek Nicoletto

http://www.dereknicoletto.com