I’m not talking about eating a Whopper on stage and singing the Burger King jingle at every show. But… almost. I am talking about finding companies that you have passion for and a connection to and finding ways to help each other. Almost every company can benefit from the coolness factor that comes from Music and almost all music can benefit from the money that corporate America spends. But more than that if you find alliances with integrity you can in good conscience introduce your fans to theirs and vice versa. Merging communities. Our example of this is Templeton Rye Whiskey http://www.templetonrye.com . We wrote a song called Templeton Rye about a prohibition era bootleg whiskey. A few years later someone launched the brand. We worked together to find ways to help each other. They use our song, we drink their whiskey, they talk about us in the press, and we talk about them in the press. We play events for them, and they pay us money. They have a huge fan base. This is a brand that and we are intricately woven into and we are proud to represent. I think you can benefit from this type of relationship in many different kinds of companies or entities. It doesn’t have to be a big corporation. If you have like tattoos, and you have an artist you like, talk to them about working together. Go to tattoo shows with them, give them music, invite them to your shows, etc. Pretty soon, their fans are your fans and visa versa.
- Jason Walsmith / The Nadas
http://thenadas.com/blog/
October 25, 2009 
Trade your content for an email address. Many fans aren’t willing to pay for your music. That’s okay. But get SOMETHING for it. An email is next best. Artists who exchange email address and permission to market for a song download grow their mailing list 600% faster than those who do not. ReverbNation has offered this feature (as simple as checking a box on a song you upload) for almost 2 years and it works.
