5 Tips for Promoting Your Music

How To Promote Yourself Online

1.  Set-up An Email List 

It surprises me how many artists still do not gather emails from their friends. I have talked to many artists who just lead people to their Facebook page for likes, without realizing that they don’t have complete control over who see’s their posts. Email lists are important because it allows you to reach fans directly, and update them on anything that you have going on whether it’s a tour, new album, or your if your just wanting to get feedback. Setting up an email list is easy, you can sign up for Mailchimp which is free for the first 2,000 subscribers. Mailchimp also has an analytics system so you can track the success of different email campaigns that you are running.

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An Indie Musician Wrote This Letter To Club Owners

This letter showed up in my e-mail today, and I thought I’d share it with everybody as I wondered if other indie artists felt the same way he did. I suppose this letter by indie musician Jodie Jones has already started to make its rounds, if it already spread to my e-mail and Facebook.

Spoiler alert: He doesn’t have good things to say about club owners

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Music Mobile Marketing

Mobile marketing is a relatively new field in marketing that many artists and brands haven’t really adopted yet. With the vast majority of the American population owning a mobile phone, its surprising that many brands have yet to start using this medium as an option to reach consumers.

Mobile marketing is a great way for artists to keep in touch with their fans and notify them of when they are coming into their city. Since, mobile marketing is an addition to the many forms of marketing which are currently available in today’s landscape, it’s important that the mobile marketing doesn’t come off as a nuisance to the consumer. Musicians should carefully plan how they will utilize each form of marketing to reach consumers, and make sure that they don’t overlap, or else it could lead to bombarding the consumer through different marketing mediums.

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Branding by Association

Branding by association or Association branding simply means aligning your brand with products, places, and things that relate to or complement your brand. It almost plays into the popular saying that your parents used to tell you “you are only as good as the people you surround yourself with” or something like that. Brand association can effectively build your brands identity, and help your audience, tribe, or fans really get a personal feel for what your brand represents.

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