Branding by Association

Branding by association or Association branding simply means aligning your brand with products, places, and things that relate to or complement your brand. It almost plays into the popular saying that your parents used to tell you “you are only as good as the people you surround yourself with” or something like that. Brand association can effectively build your brands identity, and help your audience, tribe, or fans really get a personal feel for what your brand represents.

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