Share And Earn

Today, thinking about ways of selling content online, especially music, demands to take a close look at even distribution channels you didn’t bother to think of before.

You simply can’t afford to miss any options for sales any more. As album sales still drop and single downloads do not compensate for the loss of physical sales diversification of revenues is gaining more and more relevance.

The crux of diversification is that new revenue models must not cannibalize existing products.

So let’s think of revenue channels that do not concern physical media or downloads but opening revenues without loosing channels you already have.

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Face the Interface

Designers often tend to talk about the pre- and the post-iPod era. Touch sensitive controllers, minimized into one jog wheel that intuitively allows all control you need to use a mobile music device became the role model. A blueprint of how content has to be accessible to the user on a slick device (even though the iPod has some control bugs). 

Tomorrow you will not see many keyboard or knob based interfaces any more. It’s all becoming gestures, multitouch, intuitive, customizability.

The crucial question is, how will content like music be consumed and ‘handled’ in a touchscreen environment?

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