Launching Ribbon – Empowering Musicians to Sell Directly to Fans Via Social Media, Cheaper than Itunes

We’ve recently launched Ribbon (www.Ribbon.co) - see our recent coverage at http://techcrunch.com/2012/11/20/ribbon-a-bit-ly-with-payments-brings-simplified-checkout-to-any-platform/.

Ribbon lets any musician sell mp3s and merchandise directly to their fans and followers on multiple platforms – their blog, twitter, facebook, youtube. Our technology enables the transaction to take place within the platform – leading to more completed transactions.

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Let's get real about streaming!

Okay streaming is here and very soon Joe + Jane Doe consumer will know all about it. The majority, as some predict, are honest and will subscribe to a service paying a minimal monthly fee. And they’ll love how cheap music is for them to get. 

But who gets the money? Labels and songwriters are the beneficiaries of the royalties paid, but it hardly compares to revenue generated from sales. And what about Johnny and Jeannie who are the non-writing part of the band and get two points each from the group’s record deal? They are screwed! 

Share And Earn

Today, thinking about ways of selling content online, especially music, demands to take a close look at even distribution channels you didn’t bother to think of before.

You simply can’t afford to miss any options for sales any more. As album sales still drop and single downloads do not compensate for the loss of physical sales diversification of revenues is gaining more and more relevance.

The crux of diversification is that new revenue models must not cannibalize existing products.

So let’s think of revenue channels that do not concern physical media or downloads but opening revenues without loosing channels you already have.

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