December 17, 2009 Does posting up flyers really get people to go to shows?
Remember the first time you ever put up flyers for a show? I’ll bet you were probably pretty excited.
I know I was. I felt that if we put up enough flyers that even if half of one percent of all the people who saw the flyer went to the show then we’d be pack the venue and be well on our way to being famous within a few months. So we posted flyers everywhere. Big ones. Eye catching flyers that everyone would take notice of. How could it not work?! We were going to be huge.
So what happened? All our friends showed up for the first couple of shows and we had a great time. So we kept putting up flyers. More, bigger, better etc. After a while we realized that we weren’t getting anyone coming to our shows from our flyers, so we started to lose interest in putting them up. There were conflicting opinions as to whether or not they served any purpose. We never really got the whole thing worked out.
So what’s the deal? Do flyers work or not?