Why Your Attitude Stinks

This article originally appeared on the Internal Affairs blog.

I’ve noticed that a lot of marketing blogs completely forget to teach their readers the basics and jump straight in to the deep end with marketing. The readers look on bewildered, yet gagging for their marketing “quick fixes” - I know, I was (kind of) one of them when I was younger. 

Understanding the very basics of marketing will allow even the most inexperienced “musicpreneur” to take the most basic concepts and create a unique, creative and effective marketing campaign from them. Therefore, that’s why my goal at Internal Affairs is to introduce the very basics before anything else.  

Now, before we begin talking about the nitty-gritty side of marketing and the music business, you need to understand a few things about being an entrepreneur.

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Music & Fashion Pt Deux

In our last blog about Music & Fashion, we highlighted how these two elements can come together to make a powerful force in the entertainment and fashion industries. You can take that on and allow yourself as an indie artist to be a part of that force. Today, music artists are setting the latest fashion trends. Consumers are being inspired by what today’s hottest artists are wearing on red carpets, interviews, appearances, concerts, and even on their social media during random outings. Some wardrobe choices are only meant for the stage however, fans are constantly wondering, “What are they wearing? How can I get it?” This blog can go for up & coming fashion moguls as well. You want your clothes to have more exposure in your industry, team up with a great artist to help build that brand. Gain their fans as future customers.

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Sell Your Music (with No Competition) - CustomComposing.com

My name is Aaron Billings. I am also known as the Custom Music Guy.

I have created a revolutionary website and system that helps composers turn their dream of creating music for a living into a reality.

In fact, I ran some numbers about how likely it is for one composer’s work to be chosen when a music sale is made. And these are the results that I found:

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BRASH! - A Music Marketing Blog

BRASH! – A Music Marketing Blog is designed to provide artists with knowledge of music marketing as well as various trends and hot topics within the Music Industry. The goal of BRASH! is to provide a different point of view on specific topics along with providing ideas for different avenues available to take in music career endeavors. This blog also give Indie Artists a chance to gain press by highlighting/featuring them with an exclusive interview in the “BRASH! Artist Spotlight” segment. Readers will have the ability to provide feedback as well as subscribe to interact and stay informed.

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Singrush - Promote Your Music For Free

Singrush is the hottest and fastest rising music hosting and promoting website, free for all to sign up.

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How to Market Your Music Like Beyonce'

Beyonce’ is considered one of the greatest entertainers today. She is known for her captivating stage show, excellent performance skills, and catchy tunes. But Beyonce’ is not only a great entertainer, she (her team) is a marketing genius as well. Beyonce’ took music fans by surprised when she released Beyonce’ a year ago without promotion. There are some principles that indie artists can apply from Beyonce’s marketing campaign.

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BRASH! Magazine 2016

BRASH! - A Music Marketing Blog started in 2012. This blog was designed to provide music marketing tips for Independent Artists as well as provide a platform for exposure by giving exclusive interviews and social media promotions. In 2016, BRASH! is ready to expand to the magazine scene but we need your help. In order to bring this to life we are accepting donations to design, create, and develop a Music Marketing Magazine to increase exposure and awareness for quality Indie Artists. Funds raised will be used for staff memebers (writers, graphics artists, events etc.) as well as the development for the magazine’s platform, both online and print.

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Promoting Your Material on a Budget

Now, if you’re an artist or start-up business owner, you most likely know how it feels to go without, for the sake of your career, simply because you have that much passion for it. You may even be going through that phase right now, and you may feel like you’re stuck between a rock and a hard place when it comes to your career. Does this cycle sound familiar to you:

• I don’t have money because my music/business hasn’t taken off.
• My music/business hasn’t taken off because it’s not being promoted enough.
• It’s not being promoted enough because promotion takes money, and I don’t have money.
• (repeat steps 1-3 above)

This is probably one of the most frustrating phases that about every career builder has gone through. The good news about this cycle, is that promotiondoesn’t have to cost loads of money. Ironically enough, the cheapest/free forms of promotion work the best!

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Electrosonic is an innovative and original musical project

PAST PRESENT FUTURE… And… finally… Electrosonic’s brand new album: an innovative and captivating project, sound that blends energy and atmosphere, rock and electronic music. Our unreleased tracks get straight to the point, able to fascinate people and convey emotions. A band that wants to leave a mark in creative music and entertainment and that can involve you.

Electrosonic is an innovative, original and captivating musical project and also is a different way to perceive music. The idea of electronic music blends to live music and the live show is a melting of video projection and music. We can give you emotions in different ways, a straight and multi-sensorial channel between band and audience.

In 2013 the band entered national compilations and some of their songs of their brand new album Past Present Future has been broadcasted from hundreds of Italian and foreign radios, reaching good results, approval and interest. Electrosonic has been mentioned in the magazines “Muzi Kult” and “Ente Friuli per il Mondo”. The band also reached remarkable position in the “Indie Music Like” national ranking.

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Purify Media Launches PurifyArt.com: Company Directly Links Artists and Fans Through Ad-free Platform

Purify Media announced the release of PurifyArt.com, an ad-free service directly connecting artists and fans. A first of its kind, PurifyArt.com enables artists and fans to find and promote music, images and video on one platform, maximizing the revenue artists and companies receive for sharing and selling content while providing viewers one affordable, complete, and interactive online service.

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DJs That Use Pinterest

List of DJs on Pinterest and how they use it to up their promotional campaigns.

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Pickasound; A movement for the free expression of musical Ideas online

About 8 months ago, me and an amateur musician friend of mine living in Toronto were trying to collaborate on a few tracks for his upcoming album.  

I created instrumentals and he wanted to sing over them. 
We were both excited about working together on a project, but when it came time to communicate our musical ideas online, the process proved to be a daunting task.

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An Honest Review of the All-New Sonicbids EPK System

Today, I was checking out a Sonicbids EPK that was emailed to me. Much to my surprise, the layout for a Sonicbids artist profile completely changed – there was no quick bio, music player on top, or a useful set of links (press, stage plot, etc.). Instead, I found a Pinterest-like layout with navigational tiles. I thought it was just some lame option that the artist chose, but decided to check using my own band’s profile.

This is what I found:

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The Coffee House Sessions

Coffee House Sessions is a new music initiative, exposing the hottest in upcoming UK music talent to the student market via daytime performances in University coffee shops around the country: http://youtu.be/CZRp_MoTqhM. 

With a carefully designed touring circuit taking place in 40 universities, Coffee House Sessions holds acoustic performances at two different campuses a day over a ten day period and provides promotion for the showcased artists through student media outlets such as student newspapers, student radio and student TV at each university.

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