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March 20, 2020 Introducing The Takeover, the music festival the Corona Virus can’t stop. Incredible artists takeover the Right Chord Music Facebook page to play a special live show, while the world watches from their couch or sofa. (May 8,9,10th)
festivals | tagged music festival, music marketing, online music festival May 12, 2016 This article originally appeared on the Internal Affairs blog.
I’ve noticed that a lot of marketing blogs completely forget to teach their readers the basics and jump straight in to the deep end with marketing. The readers look on bewildered, yet gagging for their marketing “quick fixes” - I know, I was (kind of) one of them when I was younger.
Understanding the very basics of marketing will allow even the most inexperienced “musicpreneur” to take the most basic concepts and create a unique, creative and effective marketing campaign from them. Therefore, that’s why my goal at Internal Affairs is to introduce the very basics before anything else.
Now, before we begin talking about the nitty-gritty side of marketing and the music business, you need to understand a few things about being an entrepreneur.
April 4, 2016 Boston, MA USA (04/04/2016) — David Greenberg was appointed Director of Marketing/Development for Music Works International, a boutique music agency headed by Katherine McVicker.
In his new role, Greenberg will develop and implement global strategies to benefit artist development, long-term brand building and revenue growth; including deep research of cross-interest opportunities, energizing the increase of the agency’s profile worldwide, and investigating and implementing strategies to build upon the agency’s market share.
October 3, 2015 We’ve all seen the ads, spam comments from random accounts, and posts that look oh so tempting to check out or even try. Increase your followers!, Gain more followers! Blah! Blah! Blah!…but of course it comes with a cost…literally. Now, we can’t discredit the supply/demand business savvy that is being used here. These fly by night business pages/companies are aware that people are now desperate to get their follower numbers up. With this in mind, they’ve set up a way to manipulate the social media numbers to create the illusion of a large following. It’s smart, in a way, because when one person sees that an artist has a large number of followers on their page, they tend to check it out to see what the hype is all about. However, at the end of the day, the numbers just don’t add up.
Breaking into the industry, Indepedendant Artist , Indie, Music Services, Social Media, blogging, digital music, entertainment, fans, independent music, music business, music marketing, music social network, social media for musicians | tagged IG, Instagram, Music Industry, artists, blog, entertainment, indie artists, music, music marketing, music promotions, social media, twitter September 10, 2015 If you have a Twitter account and work in the music industry, the likelihood is that you’ve been the victim of Twitter spam, where an artists/band invades your mentions with a copy and pasted message in the hopes that you’ll check out their new song/video/project. This promotional method is usually ineffective and time-consuming. This guide will show you five simple steps you can take to get your Twitter followers to listen to your music.
May 8, 2015 BRASH! – A Music Marketing Blog is designed to provide artists with knowledge of music marketing as well as various trends and hot topics within the Music Industry. The goal of BRASH! is to provide a different point of view on specific topics along with providing ideas for different avenues available to take in music career endeavors. This blog also give Indie Artists a chance to gain press by highlighting/featuring them with an exclusive interview in the “BRASH! Artist Spotlight” segment. Readers will have the ability to provide feedback as well as subscribe to interact and stay informed.
Music Industry, Music Industry Interviews, Music Management, Music Think Tank, music festivals, music marketing, music promotion, music social network | tagged Indie Music, Music Industry, artist features, artist interview, entertainers, indie artist, music, music blog, music marketing, music media, musicians, performer April 27, 2015 Jay-Z’s Tidal has made many ripples, however the splash seems to have been short lived. The March 2015 buy of Tidal has become a troubling investment for investors at the forefront. One has to ask themselves if Tidal’s business plan makes any sense in a time when consumers see very little value in purchasing music. To expect consumers to pay $9.99 for a standard streaming service and $19.99 for a high-resolution service seems pretty crazy. What’s even more crazy is that Tidal as a company has not properly marketed it’s service to the consumer. Everyone is left in the dark, maybe they are left worrying or maybe they press on to the next service. I believe if Tidal is the biggest thing since MTV, then they should have marketed it like it was.
March 29, 2015 BRASH! - A Music Marketing Blog started in 2012. This blog was designed to provide music marketing tips for Independent Artists as well as provide a platform for exposure by giving exclusive interviews and social media promotions. In 2016, BRASH! is ready to expand to the magazine scene but we need your help. In order to bring this to life we are accepting donations to design, create, and develop a Music Marketing Magazine to increase exposure and awareness for quality Indie Artists. Funds raised will be used for staff memebers (writers, graphics artists, events etc.) as well as the development for the magazine’s platform, both online and print.
Christian Music, Future Of Music, Hip hop, Indepedendant Artist , Indie, Marketing, Music Business Plan, Music Education, Music Industry, Music Industry Interviews, Music Reviews, Online Marketing, Performance, digital music, donations, entertainment, entertainment news, entrepreneurship, independent music, interviews, music , music art, music business, music festivals, music marketing, music promotion, music social network, new music , press | tagged Blogging, Music Industry, artists, campaign, entertainment, independent artist, indie artist, magazine, music, music blog, music magazine, music marketing July 15, 2014 “It’s not just about the music- the music is the foundation and the platform but to make that music heard it is so much more. A great song is kind of the beginning. Even most the songs on the radio- I would say it’s half great songs and half good songs put out by great artists- people would rather hear the okay or good songs by the artists that they love and stand behind and the movement they follow rather than great songs by people that they don’t care about.”
“It’s all about the moment and the experience, you have to give people something they can remember- maybe it’s doing something in your set that’s a little bit different that they can’t get with anyone else. You have to give them exclusive content; it’s the same business model for almost anything. Why do people wanna buy this when they can buy that? What does your product have that the other products in the same exact market don’t? What’s different? Music is the same thing.”
June 27, 2014 These days online music marketing is one of the most widely used forms of advertising and marketing used by musicians. But oddly enough most musicians do not have a plan in place as to how they plan on marketing their music. Most consists of random twitter and facebook posts, but have no strategy in place. I’m going to touch on a few things you can do right now to improve your music marketing. So here are 4 basic strategies you can put in place right now to take your online music marketing to the next level.
Every day there is a new social website popping up. And many artists run to that new site and post all their information and where does it go? Nowhere. It is better to become a master of a few than to be good at many. For instance the three that I like to focus my time on is Twitter, Facebook, and Instagram. They all integrate extremely well, and so I can maximize my efforts. I also like to use a program called Hootsuite, because I can make several posts at once without ever going to a social page.
February 3, 2014 January 5, 2014 List of DJs on Pinterest and how they use it to up their promotional campaigns.
Acapella, EDM, music promotion | tagged Pinterest, dj, music marketing, producers December 29, 2013 You’re creating boatloads of amazing mixes - yippee! So, it’s only natural that for every piece of music you deliver people should automatically make people want to come to your gigs or buy your latest release …right?
Errrr..wrong.
One singular piece of music isn’t going to translate into an immediate purchase or attendance to your event.
But, I have good news.
Building trust and BFF-worthy relationships with people so that they do backflips of joy when you make an offer is something you can do.
Advice, Artist Development, Artist FYI, Breaking into the industry, Business, DIY, DIY Artist, DIY Promotions, EDM, Electro, Electronic, Fans First, Life in the Music Business, Marketing, direct to fan, email, how to, list building, music business, music marketing | tagged DIY, DJ mixes, DJs, Free Music Campaign, connecting with fans, dj, free music, generate fans, mailing list, music marketing, producers September 8, 2013 Unless you have been living under a rock for the past 10 years, I would be surprised if you didn’t know about social media and what it means for you as a DJ, producer or electronic music artist. For a beginner DJ or as someone who is just starting your DJ career, it allows you to be successful even without a record label or radio support. If you are a more established DJ, it is even more an essential part of your digital being as a DJ in all your personas. Social media by default has become your personal DJ brand online and in fact with a Facebook page a lot of people already have an online DJ brand destination, they just don’t think of it that way as they publish and promote their music to friends, fans and followers. And here’s what they are missing!