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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Entries in Music 2.0 (2)

Tuesday
Mar022010

Podcast Franchising For Indie Labels

Podcast franchising holds tremendous value for the customer, the audience, and the service provider/producer (whose reputation, expertise, and music tribe that clients tap into all grow over time). Labels on a tight budget don’t need to cut back on marketing, they just need to divert funds from marketing channels that deliver lackluster results into podcast franchising and new media.

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Tuesday
Aug182009

Radiohead Sets Another Example by Saying Good Riddance to the Album

Okay, so the traditional album is dead - Get over it. The album died when the physical product of a CD, cassette, etc. lost prominence and importance amongst the average consumer. This may make the true music fanatic question the artistic integrity of a musician - Singles? I want a body of work. But what does this really mean?  The album, for all practical matters, is just a figment of our imagination - created by the limited amount of storage space on a CD and an industry standard set by hegemonic major labels. Most albums contain a few hits and the rest acts as almost a filler. There are definitely albums that can be considered an entire piece of work, take Dark Side of the Moon for example, but these albums are few and far between. Today, consumers seek out something from artists that couldn’t be produced at such scale before the advent of the internet: content and lots of it.  

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