Jan/Feb '17 Issue Of BRASH! Magazine Available Now!

Jan/Feb BRASH! Magazine Featuring Cover Artists The Last Living

You’ve waited patiently and now its finally here! The Jan/Feb ’17 issue of BRASH! Magazine ft. music group, The Last Living. We are making even more noise in the Indie Scene bringing you more music features, artist spotlights, and BRASHION! segment featuring editorials and style stories.

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The X-Factor In Music Uncovered Reveals The Anatomy Of Hit Songs

What makes a great song? A catchy melody? Definitely. Killer lyrics? Possibly. But if you really want to know what helped Mark Ronson shift 14 million copies of Uptown Funk in an age where piracy and streaming rule, research suggests you may have to dig a little deeper.

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The Music Industry Got Murdered, Here Are The 23 Pieces Of Evidence (Pt 1)

The MUSIC Industry got MURDERED!!! Here are the 30 pieces of evidence (Pt 1) + Recording (Certainly on the Indie level) is dead because Artist have no clear way to effectively monitize their releases! Is your Youtube or Spotify revenue going to pay rent or mortgage??? + The Record Label System has been completely dismantled, leaving no reliable form of Artist financing, development, or support. Even top tier Artist are struggling here. + As touring support/opportunities shrink, Artist are slowly watching their last viable source of revenue shrink as well. As a result we’re seeing more and more old-timers come out of retirement to perform.

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Why Your Attitude Stinks

This article originally appeared on the Internal Affairs blog.

I’ve noticed that a lot of marketing blogs completely forget to teach their readers the basics and jump straight in to the deep end with marketing. The readers look on bewildered, yet gagging for their marketing “quick fixes” - I know, I was (kind of) one of them when I was younger. 

Understanding the very basics of marketing will allow even the most inexperienced “musicpreneur” to take the most basic concepts and create a unique, creative and effective marketing campaign from them. Therefore, that’s why my goal at Internal Affairs is to introduce the very basics before anything else.  

Now, before we begin talking about the nitty-gritty side of marketing and the music business, you need to understand a few things about being an entrepreneur.

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8 Reasons To Enter A Band Competition

Band contests don’t pay, but can be useful if they fit in your plan to invest in your band.

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Industry Veteran David Greenberg Joins Music Works International

Boston, MA USA (04/04/2016) — David Greenberg was appointed Director of Marketing/Development for Music Works International, a boutique music agency headed by Katherine McVicker.

In his new role, Greenberg will develop and implement global strategies to benefit artist development, long-term brand building and revenue growth; including deep research of cross-interest opportunities, energizing the increase of the agency’s profile worldwide, and investigating and implementing strategies to build upon the agency’s market share.

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Keeping A Pulse On The New Music Ecosystem

As a music fan today, I’m introduced to new music every week. I have what at times feels like almost personal access to my favorite artists; ranging from scintillating personal thoughts and pictures (Instagram, Twitter) to inspired support of an album’s production (PledgeMusic).

For listening to music, the physical to digital shift has given way to an abundance of platforms from which to discover, purchase, and share music. Chances are that if we met at one of our industry’s many events, we’d end up discussing the variety of streaming services that are available. I’d ask ‘what service do you use?’ to which you may confess no particular allegiance to one, rather, that you use more than one depending on the situation.  Many people (including myself) would probably answer this way.

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Becoming A Six Figure Artist Part 1

What I’m going to show you isn’t for everyone.  It does take some work to set up.  But if you are willing to make a few phone calls, this will allow you to reach more people with your music and make a bigger difference. 

It comes down to three main things:

• Filling your studio
• Filling your gigs
• A magic ingredient that I will tell you about later.

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Pay To Pitch? Money In The Ditch? Good Idea Or Bad For Licensing Music?

HI I am Michelle Lockey, award winning songwriter and composer for Film & TV.  You can see a breif bio below.  I write a blog on Writing & Licensing songs for Film & TV.  In this weeks episode I am talking about the Pay to Pitch model. Is it a good idea or bad? This is my experience and opinion only.  Here you go!

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A Career In Music, Or Just Fame?

Like many of you I occasionally like to watch reality talent shows to potentially discover the next “big thing” that once upon a time we may never have come across. Naturally the world of an unsigned / emerging artist was once a lonely one with a mountain to climb and a lot of hard work and sheer persistence to get yourself heard or in fact in front of the right people. It is a shame though that for the majority of singers / bands that something is definitely missing.

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Say “Bye” To The “Buy”

We’ve all seen the ads, spam comments from random accounts, and posts that look oh so tempting to check out or even try. Increase your followers!, Gain more followers! Blah! Blah! Blah!…but of course it comes with a cost…literally. Now, we can’t discredit the supply/demand business savvy that is being used here. These fly by night business pages/companies are aware that people are now desperate to get their follower numbers up. With this in mind, they’ve set up a way to manipulate the social media numbers to create the illusion of a large following. It’s smart, in a way, because when one person sees that an artist has a large number of followers on their page, they tend to check it out to see what the hype is all about. However, at the end of the day, the numbers just don’t add up.

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Press Release: A Brash! Blog Birthday Celebration

Atlanta, GA – August 18, 2015 - BRASH! – A Music Marketing Blog began in August of 2011 with the notion of providing new/independent artists with music marketing knowledge to help advance their careers.. Since its beginnings, BRASH! has made a grand name for itself by sticking to its original notion along with giving independent artists exposure and displaying how the music industry is gaining innovation. Now celebrating its fourth year, BRASH! is looking to gain more ground to reach a broader audience, provide more content, and fulfill the vision of music marketing in the Indie music industry. “I remember sitting in an office cubicle writing blogs for this corporate company that I had no interest in. Then, I got the idea of writing my own, I wanted it to be helpful, I wanted it to be about music & entertainment, and I wanted it to be BRASH!” says founder/editor-in-chief E. Alexcina Brown. “My goal was to provide an outlet for great artists who were not fortunate enough to have that mainstream exposure.”

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Indie Music = REAL Music?

Where can we find quality music today?

It’s a no-brainer that the music industry has DRASTICALLY changed since some of our favorite mainstream artists began. These changes have created a domino effect on how music is made, distributed, marketed, and handled business wise. A lot of our beloved artists who were once signed to major labels have now started their own or joined independent labels. On the other hand, technology changes have had a grand effect on new indie artists who have hopes on getting picked up/signed by major labels OR continue their growth on the independent route

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Innovation, Our New Job As The Music Industry

I released my first music video, “Rocket to the Moon” today. As a new artist with a low starting fanbase I understood I wouldn’t be able to get much press write up for my music video unless I presented something never seen before. So that’s what I did, I created “The World’s First Portrait Music Video”, and the press followed. It is our new job as the Music Industry to lead innovation.

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