The Importance Of Proper Branding In Music

BELOW IS AN EXCERPT FROM http://www.latimes.com/entertainment/music/la-ca-ms-motley-crue-20150809-story.html#page=1   

 “Mötley Crüe’s longtime manager, Allen Kovac, sees Led Zeppelin, which disbanded in 1980 after the death of drummer John Bonham, as the ideal precedent. “No one has left more money on the table than Zeppelin, and yet they have one of the highest-selling catalogs and merchandising lines in the world because they didn’t go out and diminish the brand like so many bands have,” Kovac says. “Mötley Crüe recognized that part of the puzzle.”

 Perhaps Kovac has a point about branding?  Cut to… http://www.rollingstone.com/music/news/on-the-charts-led-zeppelins-in-through-the-out-door-back-in-top-10-20150809 

MondoTunes, CDBaby, TuneCore, and ReverbNation: How They Measure Up

If you wanted to sell music around the world twenty years ago, you needed to get picked up by a major label. That meant demo tapes, postal services, and constant performing on tours. That was all a ton of fun, but extremely hard work and very expensive, besides. That’s where music distribution online comes in.

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