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Music Think Tank Open

Anybody (no really anybody) can contribute anything relevant to this page…All mp3s should be posted on the MTT radio page. If you cannot find your post here, your article may have been moved to the MTT homepage.

If you would like Music Think Tank to publish your contribution, please read our posting guidelines and our posting advice.

Entries in retail (3)

Thursday
Jan282016

5 Tips For Getting Featured On Beatport

So you have a new release and want it to be featured on Beatport. Well get ready, because there is a lot of competition. But the good news is that it can all happen with consistency and, of course, good music. We work very hard to help our clients get features each and every week. Here are some simple yet effective ways to increase your chances of being featured on the coveted site.

Click to read more ...

Friday
Feb032012

Why People Buy or DON'T Buy Music

With much debate surrounding streaming services and file-sharing sites, I brainstormed reasons why people still buy music in 2012. Although scarcity is a factor, it was omitted because theoretically once music is digitized it is vulnerable to mass sharing. Also, although there are many opinions about the overall quality of music being unworthy of purchase these days, but I believe that goes without saying.

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Friday
Nov112011

Annoying music sends shoppers heading for the exits

Study illustrates the danger of retailers leaving the sound of their brand to chance

Half of Britain’s shoppers have left a store because they were annoyed by the music. This is the result of a study carried out by Immedia Plc, which develops music strategies for retailers. 

The findings illustrate the danger High Street brands face by not developing a suitable ‘sound’ for their brand.

1,000+ shoppers were asked both about their attitude to in-store music, and about how music affects them psychologically and emotionally. 

 

Key results are as follows:

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