April 27, 2015 Tidal Wave
Jay-Z’s Tidal has made many ripples, however the splash seems to have been short lived. The March 2015 buy of Tidal has become a troubling investment for investors at the forefront. One has to ask themselves if Tidal’s business plan makes any sense in a time when consumers see very little value in purchasing music. To expect consumers to pay $9.99 for a standard streaming service and $19.99 for a high-resolution service seems pretty crazy. What’s even more crazy is that Tidal as a company has not properly marketed it’s service to the consumer. Everyone is left in the dark, maybe they are left worrying or maybe they press on to the next service. I believe if Tidal is the biggest thing since MTV, then they should have marketed it like it was.