December 1, 2020 SEO is the process of making your content visible and appealing to search engines such as Google. The acronym stands for “Search Engine Optimisation” and it is exactly that. SEO is an art of optimising your content so that it will rank high on search results and bring you in organic traffic, which is traffic you don’t have to pay for!
August 17, 2020 Gone are the days where you needed to create a demo, submit it to a record label and hope for a deal. With enough capital, you can record your own music, promote it and become an independent artist. While it’s not an easy process, you can develop strong strategies to help you find traction within the marketplace. Consider some of the best SEO tips you can use in order to get your music to a wider audience.
July 28, 2020 SEO should always be an important marketing strategy for musicians — but thanks to the uncertain times we’re going through in 2020, it has become more important than ever. That’s especially true for “DIY musicians,” who are trying to be seen and heard on their own.
Most musicians make the majority of their income from touring and playing live shows. Unfortunately, thanks to the impact of the Coronavirus pandemic, playing live in front of an audience has been put on hold for the majority of 2020. Most concerts and festivals have even been postponed to 2021.
So, if you’re a full-time musician, you’ll have to get creative when it comes to generating income. One of the best ways to do that is to start looking at yourself and your music as a brand. That means you need to know what you represent, have a website, use social media, and stay consistent with your fans — both online and in person.
December 10, 2018 Marketing is the difference between a band website that gets a lot of traffic and one that doesn’t. But how is marketing your website different than marketing your music? You’re about to find out.
Marketing tagged Content Marketing, SEO, band website, digital marketing, eCommerce July 17, 2017 This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog
So, you’ve put a lot of time and effort into building a stunning band website, but after the initial rush of traffic and congratulatory comments from your friends, now it’s just sort of… sitting there. Why aren’t potential new fans and industry folks finding it?
It can be disheartening to wake up to double- or single-digit website stats every morning, and countless independent musicians run into the same problem — but fortunately, there are plenty of solutions.
Here are some of the best ways to drive traffic to your music website that you can start putting into action today!
June 12, 2017 This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.
It’s not easy figuring out how to start optimizing your band’s presence in search engines. So we took all of our SEO advice and broke it down into one handy checklist.
For details on how to do each of the things on the list, you can refer to our “Complete Guide to SEO for Musicians“ eBook.
Without further ado, here’s your checklist for optimizing your band for SEO:
February 14, 2017 Written by Wes Walls; originally appeared on the Bandzoogle Blog.
SEO is one of those mysterious and challenging topics for musicians who want to use search engines to promote their music, and who understand how powerful it can be. If SEO matters to you, but you’re not sure where to start or how to do it: we have something great to give you.
December 12, 2016 This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.
Schema is one of those things that, as a musician, you might have heard about but probably don’t want to have to learn. It’s pretty technical and easy to get wrong.
So we’ll try to simplify it for you in this post, and give you some easy shortcuts.
Marketing tagged DIY, Marketing, Online Marketing, SEO, artists websites November 21, 2016 This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.
For musicians and bands, one of the most basic SEO achievements you can make is to get a Knowledge Panel to appear for your band keyword searches.
In past blog posts, we’ve talked a lot about the different types of search results pages that matter to you as a musician. The key to unlocking many of the rich search features offered by Google for musicians and fans is to get your basic Knowledge Panel working.
November 9, 2016 This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.
If SEO is important to you as a musician, then having a website for your band is arguably the most important factor. But just having one isn’t quite enough. You need to optimize it for search engines.
Before you read this though, head over to Chapter 1 of this multi-post SEO guide for musicians to get familiar with your SEO strategy, the Fan Journey, and everything else we’ve covered up to this point.
October 11, 2016 This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.
SERPs? It stands for “search engine results pages”.
Simple enough. Got that out of the way.
If you’re a musician, especially one who cares about your SEO, then SERPs matter a lot to you. We’re going to focus on Google in this post because that’s where most people go when they search.
September 13, 2016 Want to do your own SEO as a musician? Before you start optimizing, it’s crucial that you get to know your keywords. This is always Step #1 in any SEO project, and it’s no exception for musicians.
Before you read this, head over to Chapter 1 of this multi-post guide to get familiar with your SEO strategy and the Fan Journey
OK, let’s go.
Marketing tagged DIY, SEO, band names, keywords September 7, 2016 This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.
When we talk to other musicians about music marketing, search engine optimization is a topic that comes up often.
And why not? It’s free, it’s known as a highly effective marketing channel for millions of businesses, and it works.
The downside is that it’s complex, time consuming, slow to see results, and it’s known as a bit of a dark art.
April 19, 2016 So, you just created a website so your fans can learn more about you and your music, but you don’t know how to get fans to your website without paying for ads. As a musician with a website, you should practice different SEO (search engine optimization) techniques to make the website experience better for your fans and help you to gain new ones in the process. This is something many artists go through because they’ve never explored the world of SEO. SEO is all about generating organic traffic to your website, which can be done through optimizing your website and will improve your rankings in the SERP (search engine results page).