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Entries in band marketing (15)

Friday
May252018

It's Time To Reconsider Our Approach To Music PR

Earlier this year we wrote an article urging unsigned bands to stop wasting their money on radio pluggers. The article might have annoyed a few pluggers but hey! more importantly it resonated with artists who unanimously agreed that their financial outlay was not returned by direct promotional value. In the article we proposed an alternative approach that focused on fans, social media and Spotify.

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Sunday
Apr012018

Your Band Is Your Brand

Your band is the music making machine that will enable your career, and your brand is the face of your music that people will learn to know and love. Your brand can be a powerful and invaluable asset that holds deep meaning for your fans and others who interact with it.

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Wednesday
Feb142018

40 Ways Bands Can Use Social Media To Increase Engagement At Shows

If you’re a musician, you’re probably using social media in some way to promote your music, invite people to shows, and stay in touch with your fans. We do this so often, we end up going through the motions of engagement without thinking about how the activity affects our SMARTER goals or how we can apply some more creativity to these tools.

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Wednesday
Feb072018

Band Banners: How An Eye-Catching Graphic Can Market Your Music

Visuals mean everything in the marketing world. First-class imagery is essential for professionals who are in the process of marketing new dining establishments. It’s just as essential for those who are marketing bands. Musical acts, because of that, need to make memorable and striking graphics big priorities. Great images and solid marketing practices go hand in hand.

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Monday
Jun122017

Complete SEO Checklist For Musicians

This post was written by Wes Walls and originally appeared on the Bandzoogle Blog.

It’s not easy figuring out how to start optimizing your band’s presence in search engines. So we took all of our SEO advice and broke it down into one handy checklist.

For details on how to do each of the things on the list, you can refer to our “Complete Guide to SEO for Musicians“ eBook.

Without further ado, here’s your checklist for optimizing your band for SEO:

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Thursday
Sep292016

How To Sell Merch Like A Boss

Don’t get stuck with a bunch of burned disks you can’t sell. The more options you have for getting rid of merch, the more likely you are to sell stuff. Here are some easy options to help you sell merch like a boss.

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Thursday
Jul072016

The Complete Guide To Email Marketing For Musicians

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

While social media continues to dominate the focus of online marketing discussions, there is no question that email has, is, and will continue to be the key to success for musicians. With a strong email list and a proper email marketing strategy, comes long-term success.

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Monday
Jun272016

Entrepreneurial Muscle Building: A Musician's Go-To Guide

You are an artist. You make music that can make people dance, smile or cry. This is your gift. For good or for bad, though, there is another layer to the music industry that defines whether or not your music will be heard. Business is an undeniable truth of the music industry and it is in your best interest to develop some solid entrepreneurial skills that will get your music in front of the biggest and best audience possible.

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Wednesday
Apr202016

5 Steps To Creating An Effective Music Marketing Plan

This post was written by Jon Ostrow and originally appeared on the Bandzoogle Blog.

Whether you’re a brand new musician establishing yourself online for the first time, or an already established band with a dedicated fan base, there is one thing that love it or hate it, all musicians will have to do. That, my friends, is marketing your music.

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Tuesday
Apr192016

5 SEO Tips For Musicians

So, you just created a website so your fans can learn more about you and your music, but you don’t know how to get fans to your website without paying for ads. As a musician with a website, you should practice different SEO (search engine optimization) techniques to make the website experience better for your fans and help you to gain new ones in the process. This is something many artists go through because they’ve never explored the world of SEO. SEO is all about generating organic traffic to your website, which can be done through optimizing your website and will improve your rankings in the SERP (search engine results page).

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Saturday
Apr022016

The Tale Of The Flute And The Toothed Beast

The internet can be a cruel place.
Recently, Welsh alt-rock trio The Joy Formidable released their third full length album, ‘Hitch’. Adored for years by critics, it seemed like only a matter of time before TJF before some wanted to knock them off the pedestal their towering rhythms and melodies had allowed them to climb to. Whilst there have been mixed reviews across the board for their latest effort, one review has been thrust to the forefront of discussion, with casualties on either side.

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Friday
Mar252016

5 Old-School Marketing Tricks For Your Next Show That Still Work

This article originally appeared on the Sonicbids Blog

Think you’re doing everything you need to do for your next show by creating a Facebook event invite? Close your laptop and think again. While the internet is a powerful tool for promoting your band, traditional marketing tricks for promoting your shows still work wonders, especially for creating real fans with a real interest in your music.

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Wednesday
Jan272016

How To Release Music As An Independent Artist (Infographic)

I was asked to do a presentation for Fort Lewis College in Durango, CO on How To Release Music As An Independent Artist. It’s mostly from an EDM/Rap perspective, but I figured it would be beneficial for everyone to learn from. Some of the details are missing since I explained it to them in person, so if you have any questions or anything here needs to be corrected, please post them, and I’ll be sure to reply to all of them so we can disuss further.

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Monday
Nov092015

6 Different Ways To Book A Tour Date (Even In Cities You've Never Been To)

How would things change if you could book great gigs in great cities everywhere?

If you could snatch up better venues in less time?

And if you could curse a lot less while doing it?

It’s possible.  I’ll show you 6 ways that any independent artist can use.

But first let me tell you a little about 23 year old Brandon (me) and how he (I) learned an important lesson in efficiency and humility.

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