APPIX Launches Broadcast Tech That Creates Immersive Experiences And Audience Engagement At Concerts, Events

APPIX, a revolutionary new audience engagement and lighting effects tool, recently got the chance to prove their expertise at creating memorable moments on The Mixtape Tour with New Kids On The Block, which saw the iconic 80’s and 90’s act reuniting in large-scale venues throughout North America. The tour included 55 concerts and grossed $53.2 million while selling over 662,000 tickets.

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Practical Venue: How To Run A Successful Music Hall

Running a music venue is one of the most exciting jobs that you can do. You’ll get to meet lots of musicians and take a central role in your city’s art scene. Here’s how you can succeed at managing your venue.

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4 Tips Every Concert Attendee Should Seriously Consider

There’s nothing like a concert to get your blood pumping. Before you go crazy for the band, however, you’ll need to plan ahead to ensure the best experience possible. Here are just four tips for future concert attendees.

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The Music Industry Must Innovate To Tackle Secondary Ticketing Rip-Offs

This article looks at the need for innovation to tackle the issue of fans being ripped off when they buy gig tickets. “As an industry we need to be innovative and tackle the issue head on to support genuine music fans and make it easier for them to get hold of the tickets that they want when they go on sale and at a reasonable cost to them.”

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4 Ways To Make Money On Tour (Besides Selling Tickets)

This article originally appeared on the Sonicbids blog

It’s a pretty well-known fact that touring is incredibly expensive. Even if your entire band sleeps in the van every night and survives on a diet of nuts and Top Ramen (not recommended), the cost of gas alone can be completely debilitating. And that’s only if everything goes smoothly – there are always emergencies that can come up, such as van breakdowns, gear malfunctions, or medical emergencies. All of these problems will require money to solve.

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Five Bucks

I met up with a group of music industry professionals this afternoon, and as we were chatting, we got on the topic of the problems that exist in the area of live shows.  I’m not talking about soft-seater or stadium shows, I’m talking about gigs in small, local venues.

It’s clear that there are lots of different opinions on what works and what doesn’t, but right as we were wrapping up, I made a comment that I think warrants publishing, and it’s this:

There’s nothing that bothers me more than shows that cost $5 to get into.

Five bucks, in my mind, is WAY too low.  When I played in bands in my early twenties (about 10 years ago), shows cost five bucks THEN. You know what else cost five bucks? A pack of cigarettes. Try finding a store that sells you smokes for under $10 now. (Note: I’m in Toronto, Canada, so your prices may vary depending on where you live).

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Biz: New School Concert Ticketing w/ Ticketfly

You don’t need to be an industry insider to know that the ticketing segment of the music business needs a major overhaul. Concerts are more relevant to the industry now than they have been in a very long time, but there’s a lot more to be done if we are to see them reach their full potential — for artistsand their fans. Thankfully, movers and shakers like the innovators behind new school ticketing platform TicketFly still exist.

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The Beatles Tell Us That We've Hit The Concert Price Ceiling

The recent release of the Beatles catalog on iTunes made me think - what did a ticket to see them at their live peak cost? 

Answer: a prime seat to see the Beatles in Chicago 1966 cost $5.75 - in today’s dollars this is $37.60 - almost ten times less than what you would pay for a huge act today. 

Things were different then of course - touring was done mainly to promote record sales and tickets were priced below market purposely to make sure shows were safely sold out and to reward fans for their record-buying loyalty.  This produced what economists call a consumer surplus.  Some of that surplus was soaked up by the secondary ticketing market.

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