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Entries in Merch (13)

Thursday
Jul272017

7 Tips To Improve Merchandise Sales

A big reason why fans purchase music merch is to connect with others that share a common interest, and to show off their musical tastes.

Merchandise is also a great way to advertise your artist. We find that items with the artist’s name included tend to sell better than items without it.

It doesn’t have to be splattered in huge letters across the front, but including the artist’s name visibly on the item helps.

Click to read more ...

Friday
Jan272017

More Money, More Problems!

Often times, people look at their band/music project as an endless money pit. They view it as impossible to break even. However, I’d argue that over time, breaking even is pretty attainable. A lot of young bands don’t pay enough attention to money - they give up early and view their losses as necessary evils for the sake of “the game,” so to speak. And they also give way too much away for free. That’s fine if free merch is your thing and you’re not concerned with breaking even (in fact, I think that’s noble of you). But if the reason you’re doing that is due to an idea that success comes only from terrible losses, I think you’re wrong. You can start making money now, and it’ll probably help you to continue your music henceforth.

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Thursday
Sep292016

How To Sell Merch Like A Boss

Don’t get stuck with a bunch of burned disks you can’t sell. The more options you have for getting rid of merch, the more likely you are to sell stuff. Here are some easy options to help you sell merch like a boss.

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Friday
May272016

Mistakes The Beatles Made That Your Band Can Learn From

This article originally appeared on the Sonicbids Blog

The Beatles got a lot right. After all, you don’t become the most famous and beloved band in music history if you’re constantly effing up right and left. But they were also pioneers, close pals, big personalities, prolific talents, and – perhaps most surprising of all – only human, which means they made some mistakes along the way. Luckily, you don’t have to do the same with your band. Here are six lessons to learn from when John, Paul, George, and Ringo screwed up big time.

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Tuesday
May242016

Merch Smarter – Unraveling 5 Common Mistakes Artists Make With Their Merch Business 

There are two ways that musicians have always made money.  One is by performing and the other is by selling merchandise (“merch”).  With the continued decline in music sales (except vinyl), and the increasing popularity of music consumption through streaming platforms like Spotify, artists are yet again forced to lean more heavily on other income sources in order to make a living doing what they love.  Touring and live shows continue to be a primary revenue stream for artists, and most artists sell 85% or more of their merch directly at live shows at the merch table.  With that, merch can be a lucrative source of income to artists if they play it right.  While many artists know that selling merch is a good way to keep the hypothetical lights on in their business of being an artist, we’re still seeing some common mistakes being made out there across all levels. Let’s zone in on 5 of these and see if we might make more sense of this merch madness.  

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Thursday
Feb252016

14 Ways Musicians Can Make Money from Live Shows

You know the adage, “Don’t put all your eggs in one basket“. Musicians just can’t afford to do that anymore. There are just so many baskets and each one has its benefits. Some baskets will be more important to you, and some will be more important during specific times in your career.

Think of the below list as a bunch of baskets related to making money from your live performance, and determine which ones you want to use. Some of these will be no-brainers, but they’re still on the list as a reminder.

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Saturday
Oct032015

How To Be A Successful Performing Artist In The New Millennium - Part Two

Last month, in Part One, we established that the only money in the music business right now is in performing your own songs and owning your own publishing and merch. We looked at the eleven things an aspiring singer/songwriter needed to do in order to be able to take the next step into learning how to become an entertainer and communicate and connect with an audience. Part One involved a lot of hard work and long, boring hours of practice and re-writes with little to no payoff. Now it gets interesting, although there’s still plenty of hard work ahead. Part Two assumes that the artist has completed all the steps in Part One.

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Friday
Sep112015

4 Ways To Make Money On Tour (Besides Selling Tickets)

This article originally appeared on the Sonicbids blog

It’s a pretty well-known fact that touring is incredibly expensive. Even if your entire band sleeps in the van every night and survives on a diet of nuts and Top Ramen (not recommended), the cost of gas alone can be completely debilitating. And that’s only if everything goes smoothly – there are always emergencies that can come up, such as van breakdowns, gear malfunctions, or medical emergencies. All of these problems will require money to solve.

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Tuesday
Jul212015

"Break A Leg". Dave Grohl Creates A Limited Edition Of Merch

It seems like everybody heard about Dave Grohl’s accident in Sweden and how it created a massive buzz. First going on stage after the injury, than - an epic Iron Throne that saved the following gigs.
But the story has no ending and Foo Fighters’ team created a limited edition of merch dedicated to this accident.

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Tuesday
Jul162013

The Ultimate Guide to Band Merchandise

These days, merchandise sales make up a pretty big portion of most touring acts’ income. The staples of CD’s, shirts, and stickers have become even more important as income from performing has gradually dropped. There are many tips out there of what bands should order and how they should sell their products, but there doesn’t seem to be much on how to get the best possible pricing from vendors, how to calculate prices, or how much product should be ordered before a tour.

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Thursday
Apr052012

How Flexible Pricing Can Help You Sell More Merch

This article originally appeared on CD Baby’s DIY Musician Blog.

Why the Value of Your Merch Changes Every Day

Let’s say you just started a hot-sauce business. The price of your product probably changes depending on the buyer; lower-end grocery stores, shi-shi markets, restaurants, and direct customers on your website will all pay a little something different for the same mouth-burning sensations— to say nothing of the folks who will try free samples at the store.

Musical products aren’t that different; the value of your merch changes from gig to gig, and should (or could) be priced accordingly. This is NOT “Name-Your-Price,” but an alternate system where the band and manager keep the context of the concert in mind when setting today’s “market price.” And unlike fish, your music won’t grow stale,… right?

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Tuesday
Sep272011

Band merch 101: What to make, how to make it, how to sell it

Music merchandise has always been important to bands, both as a source of revenue and to help raise awareness of your ‘brand’. Fans love buying merch too - the music we like is closely tied in with our identity, and wearing a band’s t-shirt is a way of showing off that identity to others. Now, merch is more important than ever as a way of making money. For many independent artists, the music itself is almost a ‘loss leader’ - given away to promote live shows and merchandise. But what should you sell, and what’s the best way to sell it?

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Tuesday
Sep072010

Merch Table Essentials: 15 Ways For Musicians To Increase Sales, Fans and Efficiency

As album sales are becoming a less meaningful component in the overall success of an artist or band, the live performance sector, including ticket sales and merchandise sales, is becoming increasingly important. While the live show itself must be unique in order to encourage repeat customers and ultimately drive ticket sales, the merchandise table has the opportunity to drive significant revenue and first hand, artist-fan engagement. But just having a merch table is not enough, as there are essential elements that must be accounted for in order to make the effort worth while.

Assuming that you have accounted for the typical ‘guts’, such as T-Shirts, CDs, Hats, Stickers, etc. there are essentials to any effective merch table that will do three very important thing:

- Increase your sales
- Increase your long-term engagement with new and existing fans
- Decrease wasteful overhead when investing in the merch for your next tour

Click to read more ...